This is the queried list of entrants

Ogilvy UK & Ogilvy Toronto

Client: Dove

Ogilvy South Africa

Client: Ab InBev (SAB)

Ogilvy UK & DAVID

Client: Dove

Trouble Maker

Client: Peroni Nastro Azzurro

U-Studio/OLIVER

Client: Marmite

U-Studio/OLIVER

Client: SheaMoisture

Ogilvy Honduras

Client: GE-PAE

Publicis Poke

Client: JOBST

Ogilvy Honduras

Client: GE-PAE

Zulu Alpha Kilo

Client: BBPA, Diversity Institute TMU, CCIDWE, Pride at Work Canada, HomeEquity Bank / Royal Canadian Legion, PFlag Canada

Ogilvy Honduras

Client: Regal Springs

Zulu Alpha Kilo

Client: Pizza Pizza

Ogilvy Brasil

Client: The Coca Cola Company

DAVID

Client: Mondelez

Ogilvy Australia

Client: Whitelion Youth

Ogilvy Honduras

Client: GE-PAE

Ogilvy New York

Client: IBM

Ogilvy New York

Client: Citizens

Ogilvy South Africa

Client: Ab InBev (SAB)

Publicis Poke

Client: Takis

Ogilvy Chicago

Client: Chicago International Film Festival

Publicis Poke

Client: P&O Ferries

DAVID/INGO

Client: Ikea

Ogilvy Germany

Client: German Rail

Ogilvy UK & DAVID

Client: Dove

Publicis Poke

Client: P&O Ferries

Ogilvy UK & DAVID

Client: Dove

Ogilvy Hong Kong

Client: Women Helping Women Asia

OLIVER Philippines

Client: Maya

U-Studio/OLIVER

Client: Marmite

U-Studio/OLIVER

Client: SheaMoisture

Whalar

Client: Oatly

Ogilvy Germany

Client: German Rail

DAVID/INGO

Client: Ikea

Drummond Central

Client: Hillside Sports GP (bet365)

neverland

Client: Rightmove

Ogilvy Brasil

Client: Kimberly Clark

Ogilvy Chicago

Client: Workday

Ogilvy UK & Ogilvy Toronto

Client: Dove

VML Ogilvy Japan

Client: Seki Milk

OLIVER Philippines

Client: Maya

Publicis Dublin

Client: Irish Rail

Ogilvy UK & Ogilvy Toronto

Client: Dove

A Life in Sound

Agency: Uncommon Creative Studio
Client: SiriusXM

A Life in Sound is a short film directed by an Emmy award-winning director, that follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM. The film aims to emphasize on the breadth and depth of audi...

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LEAVE THE CULT, JOIN THE CLUB

Agency: WE ARE PI
Client: VIRGIN ACTIVE

The wellness industry preaches health and wellbeing, but scratch the surface and you find it’s full of scam artists, quick fixes and so-called miracle cures that are making people sick. In this fake wellness landscape it’s almost impossible for people to cut through the noise and lies of their social media feeds and understand wh...

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Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

On January 4th, Calvin Klein unveiled its Spring 2024 Campaign featuring Jeremy Allen White from "The Bear." Jeremy’s recent A-list status made him a new sex symbol, so Calvin Klein's ad with him lounging on a red corduroy couch on a NYC rooftop quickly captured attention. However, the internet buzzed not just about Jeremy’s abs but al...

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Have AI Break

Agency: Courage
Client: Nestlé Canada

When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after. Grounded in credible Goo...

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Heinz Ketchup & Seemingly Ranch

Agency: Rethink
Client: Kraft Heinz

In September 2023, Taylor Swift’s romance with NFL player Travis Kelce took over the internet. Swifties became enthralled with every aspect of their relationship, down to the snacks Taylor ate while watching Kelce at her first NFL game. When one Twitter account shared a photo of Taylor at the game with the caption "Taylor Swift was eat...

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Marmite Hate Activated

Agency: U-Studio/OLIVER
Client: Marmite

With Marmite you know you are working with one of Britian’s most famous advertising ideas: You either Love It or Hate It. So the challenge is not a new idea but a fresh expression. And our audience of First-Timers – people who had never tried Marmite - helped us unlock it. If a brand tells you that you will either Love It or Hat...

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Neverland

Agency: Neverland
Client: Kopparberg

Kopparberg, Gen Z’s drink of choice in summer, flipped everything we know about summer alcohol advertising on its head. With research showing that Melanomas are the most common form of cancer affecting 25–29-year-olds, we hijacked the ‘Drink Responsibly’ message written on every can and bottle of alcohol and gave it a whole new...

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The First Edible Mascot

Agency: Weber Shandwick
Client: Kellanova

In sports sponsorships, most brands buy their way in, stick their logo where it doesn’t belong, and get lost. So we made a mascot to die for sponsorships’ sins… To unlock a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized Frosted Straw...

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The Ordinary

Agency: The Ordinary
Client: The Ordinary

In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims. The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home. ...

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Windows Break

Agency: Courage
Client: Nestlé Canada

On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded. In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of th...

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Car Parts for Life

Agency: De La Cruz / Ogilvy
Client: Fundación Stefano, Plaza Las Américas & Plaza del Caribe malls

Car Parts for Life transformed the massive amount of vehicles in Puerto Rico with replacement parts into powerful advocates for organ donation. Each donated car part was designed to feature handwritten messages from real organ recipients, turning these cars into mobile storytellers.These "transplant recipient cars" were showcased at th...

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Short Life Stories

Agency: Bensimon Byrne
Client: White Ribbon

White Ribbon is a global organization with a mission to end gender-based violence and promote healthier forms of masculinity. This year, they wanted to talk about other issues that intersect with typical notions of gender-based violence. A rise in anti-trans hate and intolerance means that many trans lives are often cut short by violen...

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The Planet’s Scariest Bouquet

Agency: Zulu Alpha Kilo
Client: Environmental Leadership Canada

COP28 is the world’s most important climate conference, many organisations look to drive climate action by talking about the destruction, decimation and extinction brought on by climate change. We decided to focus on something scarier—the growth of two new species of flowers, threatening to change the landscape of Antarctica. To introd...

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Next to Stok'd

Agency: Angry Butterfly
Client: Stokd

Challenge: Cannabis sales are legal in Canada. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have sophisticated filters in place to screen out any advertising that promotes cannabis. So how does...

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Owned By You, Right By You

Agency: VCCP
Client: Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60”. In collaboration with productio...

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Sport Your Period

Agency: Rethink
Client: Knix Wear

Knix’s Sport Your Period is an initiative designed to challenge and break the stigma around menstruation, particularly in the context of sports and physical activities. An ongoing campaign to promote the idea that periods should not hinder individuals from participating in sports or other active pursuits.

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Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

To make Facebook relevant to young adults, we had to become part of the cultural conversations they’re already having. So when the world was buzzing about Jeremy Allen White’s Calvin Klein campaign, we saw the perfect opportunity. A couple days later we sourced the couch from the ad and placed it on Facebook Marketplace. The listing re...

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A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

‘A British Original Period Dram’ is inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interru...

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Inner Portrait by Refik Anadol

Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines

Strategy&Idea; Turkish Airlines has created a project with Refik Anadol to strengthen its mission of building bridges between cultures. Presenting the biological&emotional effects of travel with an artistic and technological approach, the project appeals to individuals with a passion for travel and an interest in art. The project...

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Trollboards

Agency: Courage
Client: Skyscanner

“Cancun" has been an NBA inside joke for 25 years. It started in the huddle and now it’s a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America. So, when the Dallas Mavericks went down to the LA Clipp...

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Trains, Now on Uber

Agency: Mother
Client: Uber

Did you know you can book not only cars on Uber, but trains too? In this campaign, the worlds of Uber and trains collide to announce the launch of trains on the app. Each execution makes use of the familiar language and iconography synonymous with everyone's experience with the world famous app, adding an Uber twist to the world...

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Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

Our long-term objective for all marketing is to get young adults to consider Facebook for social discovery. The short-term objective for this effort was to get the attention of young adults in a disruptive, non-traditional way that centered Facebook in a cultural moment. And the entire activation was FREE. We spent zero dollars ...

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Inner Portrait by Refik Anadol

Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines

Strategy&Idea; Turkish Airlines has created a project with Refik Anadol to strengthen its mission of building bridges between cultures. Presenting the biological&emotional effects of travel with an artistic and technological approach, the project appeals to individuals with a passion for travel and an interest in art. The project...

Read More

The First Edible Mascot

Agency: Weber Shandwick
Client: Kellanova

In sports sponsorships, most brands buy their way in, stick their logo where it doesn’t belong, and get lost. So we made a mascot to die for sponsorships’ sins… To unlock a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized Frosted Straw...

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UnLandmarks

Agency: Uncommon Creative Studio
Client: Humanise

The Humanise Campaign, launched by Heatherwick Studios in October 2023, aims to spark a global movement calling for radically more human buildings. The campaign shines a light on the catastrophic impact boring, soulless buildings have on our mental health and the health of our planet. But most people don’t realise that boring bu...

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EA Sports FC

Agency: Uncommon Creative Studio
Client: EA Sports FC

EA Sports announced that their biggest franchise - FIFA would be breaking up with its namesake. The world’s largest sports game would be renaming itself EA Sports FC. We were tasked with building the new brand. Few brands get noticed. Even fewer make their way into language. FIFA, though, had become a noun. “Do you wanna play FI...

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High AI

Agency: Publicis Toronto
Client: Riff

RIFF's "HIGH AI" campaign effectively leveraged artificial intelligence to navigate strict advertising regulations in the cannabis market. By using AI to visually and narratively showcase strains based on their unique properties, RIFF engaged consumers in a tech-savvy manner, moving away from traditional depictions. This innovative app...

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The Heavy Metal Sweater

Agency: Uncommon Creative Studio
Client: SiriusXM

Nobody should have to give up the sounds they love for the holiday season. That’s why in collaboration with SiriusXM we made the most heavy-metal holiday sweater the world has ever seen, bringing metalheads closer to the music they love, all year round. SiriusXM and Liquid Metal host Jose Mangin then teamed up to give fans the op...

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The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. So Uncommon Creative Studio and Ecover created ‘The Rewear Chair’. Celebrating the humble laundry chair we all have, and turning it into the chair we all want. The bespoke chair was showcased at Dutch Design Week (DDW) taking place in...

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80 Degrees

Agency: Courage
Client: Nestlé Canada

Nescafé sees each beloved cup of coffee as a chance to make a positive impact on the environment—and it starts by simply bringing the water needed for a delicious cup of Nescafé to 80 degrees celsius instead of 100.

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A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

‘A British Original Period Dram’ is inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interru...

Read More

A Life in Sound

Agency: Uncommon Creative Studio
Client: SiriusXM

A Life in Sound is a short film directed by an Emmy award-winning director, that follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM. The film aims to emphasize on the breadth and depth of audi...

Read More

Amazon Business - 'Smart Business Buying'

Agency: Joint
Client: Amazon Business

In this campaign, Amazon Business (Amazon's B2B comprehensive procurement solution) takes an entirely new approach to B2B advertising, breaking away from the traditional office scenes and predictable marketing. Recognizing that procurement professionals are seeking fresh, engaging content, we’ve created metaphorical worlds that bring p...

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Boilers to Mars

Agency: Purdue Brand Studio
Client: Purdue University

Building on a 155-year legacy of giant leaps — which include humanity’s first steps on the moon — Purdue University boldly went where no higher ed institution has gone before with the premier of its first short film, “Boilers to Mars.” Created to inspire the next generation of explorers, the 10-minute film follows four fictional ...

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Boilers to Mars

Agency: Purdue Brand Studio
Client: Purdue University

Building on a 155-year legacy of giant leaps — which include humanity’s first steps on the moon — Purdue University boldly went where no higher ed institution has gone before with the premier of its first short film, “Boilers to Mars.” Created to inspire the next generation of explorers, the 10-minute film follows four fictional ...

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For The Club

Agency: Uncommon Creative Studio
Client: EA Sports FC

EA SPORTS FC unveiled a launch trailer featuring Jude Bellingham, cover star of both EA SPORTS FC 25 and EA SPORTS FC Mobile, alongside Ballon d’Or Féminin winner Aitana Bonmatí, and football icons David Beckham, Zinedine Zidane and Gianluigi Buffon, each demonstrating an unwavering commitment ‘For The Club’. The hero film encaps...

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Play Life

Agency: Droga 5 London & Accenture Song Middle East
Client: Qiddiya

Qiddiya is a brand with unparalleled ambition: launching a new city dedicated fully to play, the size of Boston, literally from the ground up. Our launch campaign was its reintroduction to the world, aimed at creating awareness among both global travelers and anticipation amongst a local audience. To do so we surfaced a global tension:...

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Rogers x TIFF

Agency: Publicis Toronto
Client: Rogers

As the new presenting sponsor of the Toronto International Film Festival, Rogers wanted to show passionate movie lovers that we helped bring the best in film to Canada. During the festival, everyone in the city becomes a film buff sharing opinions after every movie. To maximize watchability for film buffs we created two alternating spo...

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Cadbury 200

Agency: VCCP
Client: Mondelēz

Cadbury is a brand rooted in British culture, and generation after generation of the public have made Cadbury what it is today. To celebrate the anniversary, we wanted to celebrate 200 years of belonging to Britain. ‘Yours for 200 years’ was a campaign that ensured the British public were the hero. The nation was asked to search their ...

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Conquer the Weekend

Agency: INNOCEAN USA
Client: Hyundai Motor America

The Conquer the Weekend :60-second broadcast film imagines a family experiencing a weekend as entirely new versions of themselves, cast into a cinematic hyper-reality as their ordinary camping trip becomes a full-on Viking conquest. The Conquer the Weekend social extension, reinforced the idea that Hyundai was “signing off” for t...

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Finger Lickin' Open Endorsement

Agency: Courage
Client: Yum!

Facing a saturated basketball market dominated by big QSR sponsorships, KFC Canada set out to authentically connect with fans in an unconventional way. Instead of expensive player endorsements, KFC harnessed its iconic "Finger Lickin' Good" phrase, tapping into a little-known basketball ritual: the finger lick after key plays. Launchin...

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Neverland

Agency: Neverland
Client: Kopparberg

Kopparberg, Gen Z’s drink of choice in summer, flipped everything we know about summer alcohol advertising on its head. With research showing that Melanomas are the most common form of cancer affecting 25–29-year-olds, we hijacked the ‘Drink Responsibly’ message written on every can and bottle of alcohol and gave it a whole new...

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Superstitious

Agency: Courage
Client: Yum!

For the Edmonton Oilers playoff run, KFC got superstitious and turned our entire brand back to the last time the Oilers won it all, in May 1990.

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A British Original

Agency: Uncommon Creative Studio
Client: British Airways

We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employees & the nation which help to make the airline, a British Original. A British Original continued into '24, with a new series of executions, continuing to explore the individual & original reasons people ...

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Car Parts for Life

Agency: De La Cruz / Ogilvy
Client: Fundación Stefano, Plaza Las Américas & Plaza del Caribe malls

"Car Parts for Life" connects the concept of car replacement parts with organ donation to honor the memory of Stefano Steenbakkers, a young man killed in a carjacking who saved eight lives as an organ donor. The campaign features cars with visible replacement parts, symbolizing how donated organs give new life to recipients. These cars...

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Coors Light's Out

Agency: Rethink
Client: Molson Coors Beverage Company

Shohei Ohtani, the greatest player in baseball, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Rather than fix the embarrassing flaw, the brand turned the damaged outdoor ad into an entire unofficial sports sponsorship. In just 48 hours, Coors Light turned the broken ad into a special edit...

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Smack For Heinz

Agency: Rethink
Client: Kraft Heinz

We took one of the most iconic Heinz experiences—the bottle smack—and used it to let fans get Heinz in places where it had never been served before. Our activation created a familiar yet entirely new brand experience that engaged fans and proved to restaurants that even when it’s banned, fans want their Heinz.

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The Ordinary

Agency: Uncommon Creative Studio
Client: The Ordinary

In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims. The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home. ...

Read More

Trollboards

Agency: Courage
Client: Skyscanner

“Cancun" has been an NBA inside joke for 25 years. It started in a team huddle, and is now a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America. So, when the Dallas Mavericks visited the LA Clippers...

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Windows

Agency: Uncommon Creative Studio
Client: British Airways

British Airways normally has quite a lot to say. As part of its wider ‘ British Original’ platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple. A single question. ...

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Finger Lickin' Open Endorsement

Agency: Courage
Client: Yum!

Facing a saturated basketball market dominated by big QSR sponsorships, KFC Canada set out to authentically connect with fans in an unconventional way. Instead of expensive player endorsements, KFC harnessed its iconic "Finger Lickin' Good" phrase, tapping into a little-known basketball ritual: the finger lick after key plays. Launchin...

Read More

Heinz Ketchup & Seemingly Ranch

Agency: Rethink
Client: Kraft Heinz

In 2023, Taylor Swift’s romance with NFL player Travis Kelce took over the internet. Swifties became enthralled with every aspect of their relationship, down to the snacks Taylor ate while watching Kelce at her first NFL game. When one Twitter account shared a photo of Taylor at the game with the caption "Taylor Swift was eating a piec...

Read More

Superstitious

Agency: Courage
Client: Yum!

For the Edmonton Oilers playoff run, KFC got superstitious and turned our entire brand back to the last time the Oilers won it all, in May 1990.

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The Legend...Is Back

Agency: Born Social
Client: Ford

Ford brought back the rebellious Capri, known for its nonconformist appeal, so this gave us permission to use mischief as our creative platform to be playful with the category and advertise the car in a mischievous way rooted in social. We started by pairing it with 90s football icon Eric Cantona, a figure synonymous with defiance and ...

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Windows Break

Agency: Courage
Client: Nestlé Canada

On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded. In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of th...

Read More

Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

With ‘Yes, Couch!’ we created a viral social activation that embedded Facebook into a cultural moment the whole world was talking about. When Jeremy Allen White’s Calvin Klein campaign took the internet by storm, Facebook reacted by sourcing the exact couch from shoot, listing it on Facebook Marketplace, and promoting it via social and...

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Owned By You, Right By You

Agency: VCCP
Client: Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60”. In collaboration with productio...

Read More

Yours for 200 Years

Agency: VCCP
Client: Mondelēz

To mark their 200th year, Cadbury ‘Birthday’ tells a timeless story of generosity, starting in 1824 and subtly progressing through time to modern day. As a recreation of a classic Cadbury advert from 2018, the VFX team faced the huge challenge that the young actress was now so much older. This meant complex head replacements on all sho...

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