Result 2021
Creative Excellence
BRANDED CONTENT
BEST IDEA FOR A PURPOSE
BEST IDEA FROM AN AGENCY INITIATIVE
BEST REACTIVE IDEA
BEST USE OF AN INFLUENCER or CELEBRITY
CONSISTENT CREATIVE EXCELLENCE
CREATIVE IDEA FOR A NEW BRAND
ORIGINAL IDEA
SPONSORSHIP
Media Excellence
BEST USE OF NEW DIGITAL TECH
EXPERIENTIAL
GAMING
TV & CINEMA
INTEGRATED
OUT OF HOME
RADIO
SOCIAL
Product Sectors
AUTOMOTIVE
CHARITY
CONSUMER GOODS
ENTERTAINMENT & LEISURE
RETAILERS
SERVICES
Grand Prix
EMERGING TEAM OF THE YEAR
Not for entry
BEST SINGLE CREATIVE IDEA
BEST CAMPAIGN
Campaign Big Agency of the Year
Media Excellence
Experiential
TV & Cinema
Integrated
Out of Home
Radio
Social
Product Sectors
Automotive
Charity
Consumer Goods
Entertainment & Leisure
Retailers
Services
Creative Excellence
Branded Content
Best Idea for a Purpose
Best Idea from an Agency Initiative
Best Reactive Idea
Best Use of an Influencer or Celebrity
Consistent Creative Excellence
Original Idea
Sponsorship
Emerging Team of the Year
Response to Covid-19
Best Reactive Idea
Creativity in Lockdown
Covid-19 Pro Bono Campaigns
Grand Prix
Best Idea
Best Campaign
Campaign Big Awards Agency of the Year
Product Sectors
Automotive
Entertainment & Leisure
Charity
Retailers
Services
Consumer Goods
Creative Excellence
Best Idea for a Purpose
Consistent Creative Excellence
Best Idea from an Agency Initiative
Best Reactive Idea
Original Idea
Best Use of an Influencer or Celebrity
Sponsorship
Branded Content
Emerging Team of the Year
Media Excellence
Integrated
Gaming
Out of Home
Radio
Social
Best Use of New Digital Tech
Experiential
TV & Cinema
Student Choice Award for TV & Cinema
Best Single
Best Campaign
Campaign Big Awards Agency of the Year
Product Sectors
Charity
Consumer Goods
Entertainment & Leisure
Retailers
Services
Creative Excellence
Best Idea for a Purpose
Best Idea from an Agency Initiative
Best Reactive Idea
Best Use of an Influencer or Celebrity
Branded Content
Creative Idea for a New Brand
Consistent Creative Excellence
Original Idea
Sponsorship
Media Excellence
Best Use of New Digital Tech
Experiential
Integrated
Gaming
Out of Home
Social
TV & Cinema
Best Campaign
People Awards
Emerging Team of the Year
Campaign Big Agency of the Year
Industry Sector
FMCG
finalist
Ogilvy South Africa
Client: Ab InBev (SAB)
finalist
Ogilvy UK & DAVID
Client: Dove
finalist
Trouble Maker
Client: Peroni Nastro Azzurro
finalist
U-Studio/OLIVER
Client: Marmite
finalist
U-Studio/OLIVER
Client: SheaMoisture
Health and Wellness
finalist
Publicis Poke
Client: JOBST
Not For Profit
Retail
finalist
Zulu Alpha Kilo
Client: Pizza Pizza
Media Channel
Audio
finalist
DAVID
Client: Mondelez
finalist
Ogilvy Australia
Client: Whitelion Youth
Experiential
finalist
Ogilvy New York
Client: IBM
finalist
Ogilvy New York
Client: Citizens
finalist
Ogilvy South Africa
Client: Ab InBev (SAB)
Out of Home
finalist
Ogilvy Chicago
Client: Chicago International Film Festival
finalist
Publicis Poke
Client: P&O Ferries
finalist
Ogilvy Germany
Client: German Rail
finalist
Ogilvy UK & DAVID
Client: Dove
finalist
Publicis Poke
Client: P&O Ferries
Social
finalist
Ogilvy Hong Kong
Client: Women Helping Women Asia
finalist
OLIVER Philippines
Client: Maya
finalist
U-Studio/OLIVER
Client: Marmite
finalist
U-Studio/OLIVER
Client: SheaMoisture
finalist
Whalar
Client: Oatly
TV/Cinema
finalist
DAVID/INGO
Client: Ikea
finalist
Drummond Central
Client: Hillside Sports GP (bet365)
finalist
neverland
Client: Rightmove
finalist
Ogilvy Brasil
Client: Kimberly Clark
finalist
Ogilvy Chicago
Client: Workday
finalist
Ogilvy UK & Ogilvy Toronto
Client: Dove
Craft
Art Direction
finalist
OLIVER Philippines
Client: Maya
finalist
Publicis Dublin
Client: Irish Rail
Casting
Industry Sector Categories
Automotive and Transport
Shortlist: To be announced
Entertainment and Leisure
A Life in Sound
Agency: Uncommon Creative Studio
Client: SiriusXM
A Life in Sound is a short film directed by an Emmy award-winning director, that follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM. The film aims to emphasize on the breadth and depth of audi...
LEAVE THE CULT, JOIN THE CLUB
Agency: WE ARE PI
Client: VIRGIN ACTIVE
The wellness industry preaches health and wellbeing, but scratch the surface and you find it’s full of scam artists, quick fixes and so-called miracle cures that are making people sick. In this fake wellness landscape it’s almost impossible for people to cut through the noise and lies of their social media feeds and understand wh...
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
On January 4th, Calvin Klein unveiled its Spring 2024 Campaign featuring Jeremy Allen White from "The Bear." Jeremy’s recent A-list status made him a new sex symbol, so Calvin Klein's ad with him lounging on a red corduroy couch on a NYC rooftop quickly captured attention. However, the internet buzzed not just about Jeremy’s abs but al...
FMCG
Have AI Break
Agency: Courage
Client: Nestlé Canada
When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after. Grounded in credible Goo...
Heinz Ketchup & Seemingly Ranch
Agency: Rethink
Client: Kraft Heinz
In September 2023, Taylor Swift’s romance with NFL player Travis Kelce took over the internet. Swifties became enthralled with every aspect of their relationship, down to the snacks Taylor ate while watching Kelce at her first NFL game. When one Twitter account shared a photo of Taylor at the game with the caption "Taylor Swift was eat...
Marmite Hate Activated
Agency: U-Studio/OLIVER
Client: Marmite
With Marmite you know you are working with one of Britian’s most famous advertising ideas: You either Love It or Hate It. So the challenge is not a new idea but a fresh expression. And our audience of First-Timers – people who had never tried Marmite - helped us unlock it. If a brand tells you that you will either Love It or Hat...
Neverland
Agency: Neverland
Client: Kopparberg
Kopparberg, Gen Z’s drink of choice in summer, flipped everything we know about summer alcohol advertising on its head. With research showing that Melanomas are the most common form of cancer affecting 25–29-year-olds, we hijacked the ‘Drink Responsibly’ message written on every can and bottle of alcohol and gave it a whole new...
The First Edible Mascot
Agency: Weber Shandwick
Client: Kellanova
In sports sponsorships, most brands buy their way in, stick their logo where it doesn’t belong, and get lost. So we made a mascot to die for sponsorships’ sins… To unlock a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized Frosted Straw...
The Ordinary
Agency: The Ordinary
Client: The Ordinary
In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims. The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home. ...
Windows Break
Agency: Courage
Client: Nestlé Canada
On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded. In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of th...
Not For Profit
Car Parts for Life
Agency: De La Cruz / Ogilvy
Client: Fundación Stefano, Plaza Las Américas & Plaza del Caribe malls
Car Parts for Life transformed the massive amount of vehicles in Puerto Rico with replacement parts into powerful advocates for organ donation. Each donated car part was designed to feature handwritten messages from real organ recipients, turning these cars into mobile storytellers.These "transplant recipient cars" were showcased at th...
Short Life Stories
Agency: Bensimon Byrne
Client: White Ribbon
White Ribbon is a global organization with a mission to end gender-based violence and promote healthier forms of masculinity. This year, they wanted to talk about other issues that intersect with typical notions of gender-based violence. A rise in anti-trans hate and intolerance means that many trans lives are often cut short by violen...
The Planet’s Scariest Bouquet
Agency: Zulu Alpha Kilo
Client: Environmental Leadership Canada
COP28 is the world’s most important climate conference, many organisations look to drive climate action by talking about the destruction, decimation and extinction brought on by climate change. We decided to focus on something scarier—the growth of two new species of flowers, threatening to change the landscape of Antarctica. To introd...
Retail
Next to Stok'd
Agency: Angry Butterfly
Client: Stokd
Challenge: Cannabis sales are legal in Canada. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have sophisticated filters in place to screen out any advertising that promotes cannabis. So how does...
Owned By You, Right By You
Agency: VCCP
Client: Co-op
Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60”. In collaboration with productio...
Sport Your Period
Agency: Rethink
Client: Knix Wear
Knix’s Sport Your Period is an initiative designed to challenge and break the stigma around menstruation, particularly in the context of sports and physical activities. An ongoing campaign to promote the idea that periods should not hinder individuals from participating in sports or other active pursuits.
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
To make Facebook relevant to young adults, we had to become part of the cultural conversations they’re already having. So when the world was buzzing about Jeremy Allen White’s Calvin Klein campaign, we saw the perfect opportunity. A couple days later we sourced the couch from the ad and placed it on Facebook Marketplace. The listing re...
Travel and Tourism
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
‘A British Original Period Dram’ is inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interru...
Inner Portrait by Refik Anadol
Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines
Strategy&Idea; Turkish Airlines has created a project with Refik Anadol to strengthen its mission of building bridges between cultures. Presenting the biological&emotional effects of travel with an artistic and technological approach, the project appeals to individuals with a passion for travel and an interest in art. The project...
Trollboards
Agency: Courage
Client: Skyscanner
“Cancun" has been an NBA inside joke for 25 years. It started in the huddle and now it’s a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America. So, when the Dallas Mavericks went down to the LA Clipp...
Utilities and Services
Trains, Now on Uber
Agency: Mother
Client: Uber
Did you know you can book not only cars on Uber, but trains too? In this campaign, the worlds of Uber and trains collide to announce the launch of trains on the app. Each execution makes use of the familiar language and iconography synonymous with everyone's experience with the world famous app, adding an Uber twist to the world...
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
Our long-term objective for all marketing is to get young adults to consider Facebook for social discovery. The short-term objective for this effort was to get the attention of young adults in a disruptive, non-traditional way that centered Facebook in a cultural moment. And the entire activation was FREE. We spent zero dollars ...
Media Channel Categories
Experiential
Inner Portrait by Refik Anadol
Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines
Strategy&Idea; Turkish Airlines has created a project with Refik Anadol to strengthen its mission of building bridges between cultures. Presenting the biological&emotional effects of travel with an artistic and technological approach, the project appeals to individuals with a passion for travel and an interest in art. The project...
The First Edible Mascot
Agency: Weber Shandwick
Client: Kellanova
In sports sponsorships, most brands buy their way in, stick their logo where it doesn’t belong, and get lost. So we made a mascot to die for sponsorships’ sins… To unlock a new eating occasion for a brand historically associated with breakfast, Pop-Tarts created the world’s first edible mascot, a human-sized Frosted Straw...
UnLandmarks
Agency: Uncommon Creative Studio
Client: Humanise
The Humanise Campaign, launched by Heatherwick Studios in October 2023, aims to spark a global movement calling for radically more human buildings. The campaign shines a light on the catastrophic impact boring, soulless buildings have on our mental health and the health of our planet. But most people don’t realise that boring bu...
NEW: Design
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
EA Sports announced that their biggest franchise - FIFA would be breaking up with its namesake. The world’s largest sports game would be renaming itself EA Sports FC. We were tasked with building the new brand. Few brands get noticed. Even fewer make their way into language. FIFA, though, had become a noun. “Do you wanna play FI...
High AI
Agency: Publicis Toronto
Client: Riff
RIFF's "HIGH AI" campaign effectively leveraged artificial intelligence to navigate strict advertising regulations in the cannabis market. By using AI to visually and narratively showcase strains based on their unique properties, RIFF engaged consumers in a tech-savvy manner, moving away from traditional depictions. This innovative app...
The Heavy Metal Sweater
Agency: Uncommon Creative Studio
Client: SiriusXM
Nobody should have to give up the sounds they love for the holiday season. That’s why in collaboration with SiriusXM we made the most heavy-metal holiday sweater the world has ever seen, bringing metalheads closer to the music they love, all year round. SiriusXM and Liquid Metal host Jose Mangin then teamed up to give fans the op...
The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. So Uncommon Creative Studio and Ecover created ‘The Rewear Chair’. Celebrating the humble laundry chair we all have, and turning it into the chair we all want. The bespoke chair was showcased at Dutch Design Week (DDW) taking place in...
Film
80 Degrees
Agency: Courage
Client: Nestlé Canada
Nescafé sees each beloved cup of coffee as a chance to make a positive impact on the environment—and it starts by simply bringing the water needed for a delicious cup of Nescafé to 80 degrees celsius instead of 100.
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
‘A British Original Period Dram’ is inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. The film cleverly shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interru...
A Life in Sound
Agency: Uncommon Creative Studio
Client: SiriusXM
A Life in Sound is a short film directed by an Emmy award-winning director, that follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM. The film aims to emphasize on the breadth and depth of audi...
Amazon Business - 'Smart Business Buying'
Agency: Joint
Client: Amazon Business
In this campaign, Amazon Business (Amazon's B2B comprehensive procurement solution) takes an entirely new approach to B2B advertising, breaking away from the traditional office scenes and predictable marketing. Recognizing that procurement professionals are seeking fresh, engaging content, we’ve created metaphorical worlds that bring p...
Boilers to Mars
Agency: Purdue Brand Studio
Client: Purdue University
Building on a 155-year legacy of giant leaps — which include humanity’s first steps on the moon — Purdue University boldly went where no higher ed institution has gone before with the premier of its first short film, “Boilers to Mars.” Created to inspire the next generation of explorers, the 10-minute film follows four fictional ...
Boilers to Mars
Agency: Purdue Brand Studio
Client: Purdue University
Building on a 155-year legacy of giant leaps — which include humanity’s first steps on the moon — Purdue University boldly went where no higher ed institution has gone before with the premier of its first short film, “Boilers to Mars.” Created to inspire the next generation of explorers, the 10-minute film follows four fictional ...
For The Club
Agency: Uncommon Creative Studio
Client: EA Sports FC
EA SPORTS FC unveiled a launch trailer featuring Jude Bellingham, cover star of both EA SPORTS FC 25 and EA SPORTS FC Mobile, alongside Ballon d’Or Féminin winner Aitana Bonmatí, and football icons David Beckham, Zinedine Zidane and Gianluigi Buffon, each demonstrating an unwavering commitment ‘For The Club’. The hero film encaps...
Play Life
Agency: Droga 5 London & Accenture Song Middle East
Client: Qiddiya
Qiddiya is a brand with unparalleled ambition: launching a new city dedicated fully to play, the size of Boston, literally from the ground up. Our launch campaign was its reintroduction to the world, aimed at creating awareness among both global travelers and anticipation amongst a local audience. To do so we surfaced a global tension:...
Rogers x TIFF
Agency: Publicis Toronto
Client: Rogers
As the new presenting sponsor of the Toronto International Film Festival, Rogers wanted to show passionate movie lovers that we helped bring the best in film to Canada. During the festival, everyone in the city becomes a film buff sharing opinions after every movie. To maximize watchability for film buffs we created two alternating spo...
Gaming
Shortlist: To be announced
Integrated
Cadbury 200
Agency: VCCP
Client: Mondelēz
Cadbury is a brand rooted in British culture, and generation after generation of the public have made Cadbury what it is today. To celebrate the anniversary, we wanted to celebrate 200 years of belonging to Britain. ‘Yours for 200 years’ was a campaign that ensured the British public were the hero. The nation was asked to search their ...
Conquer the Weekend
Agency: INNOCEAN USA
Client: Hyundai Motor America
The Conquer the Weekend :60-second broadcast film imagines a family experiencing a weekend as entirely new versions of themselves, cast into a cinematic hyper-reality as their ordinary camping trip becomes a full-on Viking conquest. The Conquer the Weekend social extension, reinforced the idea that Hyundai was “signing off” for t...
Finger Lickin' Open Endorsement
Agency: Courage
Client: Yum!
Facing a saturated basketball market dominated by big QSR sponsorships, KFC Canada set out to authentically connect with fans in an unconventional way. Instead of expensive player endorsements, KFC harnessed its iconic "Finger Lickin' Good" phrase, tapping into a little-known basketball ritual: the finger lick after key plays. Launchin...
Neverland
Agency: Neverland
Client: Kopparberg
Kopparberg, Gen Z’s drink of choice in summer, flipped everything we know about summer alcohol advertising on its head. With research showing that Melanomas are the most common form of cancer affecting 25–29-year-olds, we hijacked the ‘Drink Responsibly’ message written on every can and bottle of alcohol and gave it a whole new...
Superstitious
Agency: Courage
Client: Yum!
For the Edmonton Oilers playoff run, KFC got superstitious and turned our entire brand back to the last time the Oilers won it all, in May 1990.
Out of Home - Campaign
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employees & the nation which help to make the airline, a British Original. A British Original continued into '24, with a new series of executions, continuing to explore the individual & original reasons people ...
Car Parts for Life
Agency: De La Cruz / Ogilvy
Client: Fundación Stefano, Plaza Las Américas & Plaza del Caribe malls
"Car Parts for Life" connects the concept of car replacement parts with organ donation to honor the memory of Stefano Steenbakkers, a young man killed in a carjacking who saved eight lives as an organ donor. The campaign features cars with visible replacement parts, symbolizing how donated organs give new life to recipients. These cars...
Coors Light's Out
Agency: Rethink
Client: Molson Coors Beverage Company
Shohei Ohtani, the greatest player in baseball, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Rather than fix the embarrassing flaw, the brand turned the damaged outdoor ad into an entire unofficial sports sponsorship. In just 48 hours, Coors Light turned the broken ad into a special edit...
Smack For Heinz
Agency: Rethink
Client: Kraft Heinz
We took one of the most iconic Heinz experiences—the bottle smack—and used it to let fans get Heinz in places where it had never been served before. Our activation created a familiar yet entirely new brand experience that engaged fans and proved to restaurants that even when it’s banned, fans want their Heinz.
The Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary
In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims. The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home. ...
Trollboards
Agency: Courage
Client: Skyscanner
“Cancun" has been an NBA inside joke for 25 years. It started in a team huddle, and is now a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America. So, when the Dallas Mavericks visited the LA Clippers...
Windows
Agency: Uncommon Creative Studio
Client: British Airways
British Airways normally has quite a lot to say. As part of its wider ‘ British Original’ platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple. A single question. ...
Social
Finger Lickin' Open Endorsement
Agency: Courage
Client: Yum!
Facing a saturated basketball market dominated by big QSR sponsorships, KFC Canada set out to authentically connect with fans in an unconventional way. Instead of expensive player endorsements, KFC harnessed its iconic "Finger Lickin' Good" phrase, tapping into a little-known basketball ritual: the finger lick after key plays. Launchin...
Heinz Ketchup & Seemingly Ranch
Agency: Rethink
Client: Kraft Heinz
In 2023, Taylor Swift’s romance with NFL player Travis Kelce took over the internet. Swifties became enthralled with every aspect of their relationship, down to the snacks Taylor ate while watching Kelce at her first NFL game. When one Twitter account shared a photo of Taylor at the game with the caption "Taylor Swift was eating a piec...
Superstitious
Agency: Courage
Client: Yum!
For the Edmonton Oilers playoff run, KFC got superstitious and turned our entire brand back to the last time the Oilers won it all, in May 1990.
The Legend...Is Back
Agency: Born Social
Client: Ford
Ford brought back the rebellious Capri, known for its nonconformist appeal, so this gave us permission to use mischief as our creative platform to be playful with the category and advertise the car in a mischievous way rooted in social. We started by pairing it with 90s football icon Eric Cantona, a figure synonymous with defiance and ...
Windows Break
Agency: Courage
Client: Nestlé Canada
On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded. In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of th...
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
With ‘Yes, Couch!’ we created a viral social activation that embedded Facebook into a cultural moment the whole world was talking about. When Jeremy Allen White’s Calvin Klein campaign took the internet by storm, Facebook reacted by sourcing the exact couch from shoot, listing it on Facebook Marketplace, and promoting it via social and...
Craft
Art Direction
Shortlist: To be announced
Casting
Shortlist: To be announced
Direction
Shortlist: To be announced
Experiential and Spatial Design
Shortlist: To be announced
Post Production
Owned By You, Right By You
Agency: VCCP
Client: Co-op
Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people. The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60”. In collaboration with productio...
Yours for 200 Years
Agency: VCCP
Client: Mondelēz
To mark their 200th year, Cadbury ‘Birthday’ tells a timeless story of generosity, starting in 1824 and subtly progressing through time to modern day. As a recreation of a classic Cadbury advert from 2018, the VFX team faced the huge challenge that the young actress was now so much older. This meant complex head replacements on all sho...
Photography
Shortlist: To be announced
CRAFT CATEGORIES
Art Direction
Casting
Direction
finalist
80 Degrees
Agency: Courage
Client: Nescafé
Experiential and Spatial Design
Photography
finalist
100 Reasons To Rise
Agency: Uncommon Creative Studio
Client: Quaker
Post Production
finalist
Yours for 200 Years
Agency: VCCP
Client: Cadbury
Writing
INDUSTRY SECTOR CATEGORIES
Automotive and Transport
finalist
The Legend...Is Back
Agency: Born Social
Client: Ford
Entertainment and Leisure
finalist
A Life in Sound
Agency: Uncommon Creative Studio
Client: SiriusXM
finalist
LEAVE THE CULT, JOIN THE CLUB
Agency: WE ARE PI
Client: VIRGIN ACTIVE
FMCG
finalist
Drink Responsibly This Summer
Agency: Neverland
Client: Kopparberg
finalist
Have AI Break
Agency: Courage
Client: KitKat
finalist
Marmite Hate Activated
Agency: U-Studio/OLIVER
Client: Marmite
finalist
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
finalist
The Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary
finalist
Windows Break
Agency: Courage
Client: KitKat
Not For Profit
finalist
Car Parts for Life
Agency: De La Cruz / Ogilvy
Client: Plaza Las Américas Mall and Stefano Foundation for Organ Donation
finalist
Short Life Stories
Agency: Bensimon Byrne
Client: White Ribbon
finalist
The Planet’s Scariest Bouquet
Agency: Zulu Alpha Kilo
Client: Environmental Leadership Canada
Retail
finalist
Next to Stok'd
Agency: Angry Butterfly
Client: Stokd
finalist
Sport Your Period
Agency: Rethink
Client: Knix Wear
finalist
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
Travel and Tourism
finalist
Inner Portrait by Refik Anadol
Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines
Utilities and Services
MEDIA CHANNEL CATEGORIES
Design
finalist
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
finalist
High AI
Agency: Publicis Toronto
Client: Riff
finalist
The Heavy Metal Sweater
Agency: Uncommon Creative Studio
Client: SiriusXM
Experiential
finalist
Inner Portrait by Refik Anadol
Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines
finalist
UnLandmarks
Agency: Uncommon Creative Studio
Client: Humanise
Film
finalist
80 Degrees
Agency: Courage
Client: Nescafé
finalist
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Amazon Business - 'Smart Business Buying'
Agency: Joint
Client: Amazon Business
finalist
Boilers to Mars
Agency: Purdue Brand Studio
Client: Purdue University
finalist
Boilers to Mars
finalist
Boilers to Mars
Agency: Purdue Brand Studio
Client: Purdue University
finalist
For The Club
Agency: Uncommon Creative Studio
Client: EA Sports FC
finalist
Play Life
Agency: Droga 5 London & Accenture Song Middle East
Client: Qiddiya
finalist
Rogers x TIFF
Agency: Publicis Toronto
Client: Rogers
Gaming
finalist
The Co-Worker'
Agency: Mother
Client: IKEA
Integrated
finalist
Cadbury 200
Agency: VCCP
Client: Cadbury
finalist
Conquer the Weekend
Agency: INNOCEAN USA
Client: Hyundai Motor America
finalist
Drink Responsibly This Summer
Agency: Neverland
Client: Kopparberg
finalist
Superstitious
Agency: Courage
Client: KFC
Out of Home
finalist
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Car Parts for Life
Agency: De La Cruz / Ogilvy
Client: Plaza Las Américas Mall and Stefano Foundation for Organ Donation
finalist
Smack For Heinz
Agency: Rethink
Client: Kraft Heinz
finalist
The Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary
finalist
Trollboards
Agency: Courage
Client: Skyscanner
finalist
Windows
Agency: Uncommon Creative Studio
Client: British Airways
Social
finalist
Finger Lickin' Open Endorsement
Agency: Courage
Client: KFC
finalist
Superstitious
Agency: Courage
Client: KFC
finalist
The Legend...Is Back
Agency: Born Social
Client: Ford
finalist
Windows Break
Agency: Courage
Client: KitKat
finalist
Yes, Couch!
Agency: Mojo Supermarket | Creative X
Client: Facebook
NEW FOR 2026: CREATIVE EXCELLENCE
Best Brand Repositioning
Best Idea for a Social Purpose
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. The creative challenge was developing a solution that engaged scammers at scale, whi...
Loconomy Burgers
Leo Burnett Korea
Client: McDonalds
As global food is trending towards the uniformity of taste, Korea’s native crops are disappearing at an alarming pace. With no buyers for native crops, Korean farmers have no choice but to destroy them. McDonald’s created the Loconomy Burgers program, a long-term platform designed to save native crops that were dying out and rescue K...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
With toxic influencers rising in the “manosphere”—online spaces where young men are radicalized—White Ribbon urgently needed to counter how misogynistic content targets boys. The challenge: how to reach those who reject authority and turn to influencers for guidance. The answer was My Friend Max Hate, a darkly entertaining short ...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
With toxic influencers rising in the “manosphere”—online spaces where young men are radicalized—White Ribbon urgently needed to counter how misogynistic content targets boys. The challenge: how to reach those who reject authority and turn to influencers for guidance. The answer was My Friend Max Hate, a darkly entertaining short ...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods; planes, lookout towers, satellites are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Best Use of an Influencer/Creator or Celebrity
Daisy vs Scammers
VCCP
Client: O2
Do influencers have to be human? O2 didn’t think so. O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. So, who you gonna call? Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time—and influencing the nation in t...
LEGO - NEVER STOP PLAYING
Our LEGO Agency + Chaos x Magic
Client: LEGO
To champion those who Never Stop Playing, The LEGO Group partnered with Hollywood icon Tom Holland, a celebrity whose global appeal and playful spirit perfectly embody our story’s hero - The Playmaker. As the face of the campaign, Holland brought The LEGO brand philosophy to life across a two-minute hero film, social edits, and behind-...
Luke Littler Retires
Miai Brand Partnerships Limited
Client: Score More with Xbox
Luke Littler retires at 18… but only to play FC26 on Xbox. Darts’ youngest ever world champion announcing his retirement at just 18? Not quite… We teamed up with Xbox and Luke “The Nuke” Littler to create a playful fake retirement story - all to reveal the one thing he really, really loves: playing EA SPORTS FC™ 26 on Xbox. The tease...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
When you've done enough - Evil'd Enough
Mother
Client: Uber Eats
Uber Eats had something big to say. But we needed to get people to listen up. To us there was only one way to do this: a narrative brand film full of the craft and pizzaz that only film can offer. There was never a doubt in our mind that film was the way to get our message out there. In this film, we parachute into what appears to...
Writer's Room
Courage
Client: Just Eat Takeaway
Skip’s “Shoulda Skipped It” campaign starring Seth Rogen and directed by Evan Goldberg takes a hilariously self-aware look at convenience. The long-form film, “Writers Room,” features the duo struggling to write compelling movie plots- only for Skip’s effortless delivery to ruin every ounce of drama. From failed mafia schemes to undisc...
Branded Content
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. Introducing Daisy, the AI-powered chatty granny, designed to waste scammers' time th...
EL CARIBBEAN ES OTRA COSA
Remezcla Agency
Client: Major League Baseball
To a Brooklyn passerby, Toñita’s Caribbean Social Club looks like a hole-in-the-wall for a beer and pool game. But for the Latine community, its cultural significance runs deep. Founded in 1973, Toñita’s is one of the last remaining Latino social clubs in Nueva York — a third space where generations of the city’s Latine diaspora ...
LEGO - NEVER STOP PLAYING
Our LEGO Agency + Chaos x Magic
Client: LEGO
In Never Stop Playing, The LEGO Group’s brand film, Hollywood icon Tom Holland personifies The Playmaker - a hero for those who refuse to give up creativity as they grow, even when the world tells them to “get serious.” Through nine characters - from a space general to an inventor and a grandpa - Holland explores the question “to play ...
Opera
Broken Heart Love Affair
Client: Royal Ontario Museum (ROM)
"Opera" centres on a chimpanzee, Luna, singing an operatic aria from L'elisir d'amore - an impassioned love song to Earth and all the species that shaped our planet's history. Aiming inspire not just museum visits, but environmental stewardship, the film creates an emotional connection between humans and nature by encouraging viewers t...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
The Swedish Prescription turns Sweden into the world’s first country available on prescription. Built with real doctors across five markets and experts from institutions like Karolinska Institutet, the campaign transforms Sweden from a travel destination into a genuine remedy for wellbeing. Grounded in the global rise of “nature and cu...
Original Idea
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Daisy vs Scammers
VCCP
Client: O2
O2 faced dual challenges: protecting customers from an epidemic of phone scammers, damaging the brand's reputation, while differentiating from competitors' predictable "how to avoid scams" messaging. The solution? Daisy – a chatty AI granny designed to waste scammers' time by keeping them engaged in endless conversations. By comb...
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Opera
Broken Heart Love Affair
Client: Royal Ontario Museum (ROM)
"Opera" centers on a chimpanzee, Luna, singing an operatic aria from L'elisir d'amore - an impassioned love song to Earth and all the species that shaped our planet's history. Aiming inspire not just museum visits, but environmental stewardship, the film creates an emotional connection between humans and nature by encouraging viewers t...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods; planes, lookout towers, satellites are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
INDUSTRY SECTOR
Automotive & Transport
MINI - Agents of Fun
Monks
Client: MINI JCW
Car ads had become cut from the same template: Same backdrops. Same scenes. And trapped by the legal red tape, you couldn’t show performance cars… perform. MINI Agents of Fun is a tongue-in-cheek homage to a British spy getaway scene, fresh in UK culture through shows like Slow Horses and The Night Agent, and complete with all the es...
Reasons to Drive Away Happy Every Time
VCCP
Client: Kwik Fit
Kwik Fit are huge in the UK car maintenance market. Unfortunately, that means they aren't always given the same humanity and trust that local, independent garages receive. But in reality, they are just as part of the local community as anyone else - the only difference being the higher level of training and services they provid...
Screen2Save
SERVICEPLAN GERMANY
Client: Free2move, Initiative Vermisste Kinder
Turning a blindspot into a spotlight – Screen2Save aimed to make the invisible visible by transforming media spaces into alert channels. The campaign established Germany’s first real-time, geo-targeted alert system for missing children. Once a police-confirmed report was issued, the child’s photo and key details were displayed on Free2...
Banking & Finance
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Everything Is Fine
Mother
Client: Coinbase
“Everything Is Fine” the musical, directed by Steve Rogers, is a dazzling, tongue-in-cheek production set in contemporary Britain that uses a unique blend of musical theatre and humour to challenge the status quo of the financial system and invite change to address today’s systemic financial challenges in Britain. The musical highlight...
Welcome Card
Publicis Toronto
Client: Rogers
The idea was to transform a credit card from a transactional product into a cultural bridge. Newcomers to Canada arrive with established credit histories from their home countries, but those histories often vanish at the border, leaving them locked out of essentials like mobile services, housing, and banking. Rogers Bank solved this by...
Entertainment and Leisure
FMCG
Health and Wellness
Rated RSV
dna Communications and Weber Shandwick
Client: Pfizer
In 2024 sexually transmitted diseases were at an all-time high…in nursing homes. Despite many older adults’ vigor and vitality, seniors are often at risk for RSV, a highly contagious virus that can hospitalize them. How could we encourage vaccination with a group that doesn't always see themselves as vulnerable? By ...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Giving Back
Choose Play Every Day
Southpaw
Client: UNICEF
UNICEF’s brief was rooted in a startling truth: Despite overwhelming evidence that ‘parent play’ boosts a child’s development, research showed that parents are not playing enough with their children. Parents often think that if their child is playing, that’s enough. Southpaw’s solution was to disrupt that assumption and reframe s...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
My Friend Max Hate tackles the growing wave of online misogyny targeting young boys, revealing how toxic influencers exploit vulnerability to spread hate and normalize gender-based violence. By subverting the tactics used in the manosphere—online communities of radicalized men—the campaign empowers boys and families to question and res...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
My Friend Max Hate tackles the growing wave of online misogyny targeting young boys, revealing how toxic influencers exploit vulnerability to spread hate and normalize gender-based violence. By subverting the tactics used in the manosphere—online communities of radicalized men—the campaign empowers boys and families to question and res...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
Retail
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Loconomy Burgers
Leo Burnett Korea
Client: McDonalds
As global food is trending towards the uniformity of taste, Korea’s native crops are disappearing at an alarming pace. With no buyers for native crops, Korean farmers have no choice but to destroy them. McDonald’s created the Loconomy Burgers program, a long-term platform designed to save native crops that were dying out and rescue K...
Sorry, Manners
Courage
Client: Yum!
KFC owns one of the most iconic lines in advertising: It’s Finger Lickin’ Good. But the emotional connection to it and the brand had faded, so we needed to reignite love for KFC. “Sorry Manners” is a celebration of KFC’s unapologetic truth: when it’s Finger Lickin’ Good, etiquette doesn’t stand a chance. We flipped traditional f...
Travel and Tourism
All it takes is a Yes.
SERVICEPLAN GERMANY
Client: Lufthansa
Lufthansa wants to inspire people to embark on new adventures. All they need to do is let go of doubt and say Yes to a leap of faith. Our task was to capture this anticipation and showcase the incredibly wide range of destinations on offer in an entertaining and emotional way. In the campaign film, the protagonist is magically transpor...
Allegris First Class x Sho Shibuya
SERVICEPLAN GERMANY
Client: Lufthansa
Lufthansa set out to redefine what First Class can feel like. The German airline’s new Allegris cabin design is focused on privacy, personalization and comfort. It aligns more with cultural cues from wellness and contemporary art than traditional travel luxury. How do we make the passengers feel this before even stepping onboard? We ...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
The Swedish Prescription turns Sweden into the world’s first country available on prescription. Built with real doctors across five markets and experts from institutions like Karolinska Institutet, the campaign transforms Sweden from a travel destination into a genuine remedy for wellbeing. Grounded in the global rise of “nature and cu...
Utilities and Services
Daisy vs Scammers
VCCP
Client: O2
Amidst the rising scam epidemic on mobile networks, O2 created "Daisy" – an AI granny designed to waste scammers' time by engaging them in lengthy conversations so they couldn’t target other mobile users. Daisy integrates multiple AI systems to deliver natural, real-time conversations that are indistinguishable from a real person, keep...
Ding Dong
SERVICEPLAN GERMANY
Client: Techem
Techem‘s newest generations of heat cost allocators can remotely read the gas meter. We were tasked to deliver a campaign that makes them stand out in the market. But how to promote them in a fun and unexpected way? Ding Dong. A fun-driven journey captivates the listener from start to finish. It’s Peter, the gas meter reader, that neve...
Spell Codes
Courage
Client: Just Eat Takeaway
When U.S. President Donald Trump reignited a trade war with Canada in March 2025, SkipTheDishes seized the cultural moment to celebrate its Canadian roots. While other brands leaned on generic patriotism, Skip tapped into a relatable truth: Canadians are constantly corrected for spelling words like “favourite” and “neighbour.” The bran...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods—planes, lookout towers, satellites, are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
Winter Delivery Fleet
Courage
Client: Just Eat Takeaway
Skip exists to help Canadians skip the BS and get straight to the good part — and last winter, it did exactly that with the launch of the Skip Winter Delivery Fleet. Bright orange snowplows hit Toronto’s streets, turning slush-filled chaos into smooth paths for delivery and saving Canadians from the season we all love to hate. While ev...
Writer's Room
Courage
Client: Just Eat Takeaway
Skip’s “Shoulda Skipped It” campaign starring Seth Rogen and directed by Evan Goldberg takes a hilariously self-aware look at convenience. The long-form film, “Writers Room,” features the duo struggling to write compelling movie plots—only for Skip’s effortless delivery to ruin every ounce of drama. From failed mafia schemes to undisco...
MEDIA CHANNEL CATEGORIES
30 second TV ad
Audio
Experiential
Big Red Spoons
Publicis Toronto
Client: Dairy Queen
Dairy Queen Canada faced a familiar challenge: Blizzard® sales drop by up to 35% during the winter, when frozen treats fall out of mind. With a modest budget and fewer locations than competitors, the brand needed a bold idea to stay relevant. The solution came from embracing winter itself. In five of Canada’s snowiest cities, Dairy Que...
Our Ice
Publicis Toronto
Client: Rogers
Rogers, Canada’s leading communications and entertainment company and the principal NHL broadcaster, wanted to transform the 2025 Stanley Cup Final into a moment that resonated with the entire nation, not just the Edmonton Oilers’ home city. The idea, This is Our Ice, was a symbolic yet tangible way to unite Canadians coast to coast. R...
The Unstoppable Network
TBWA\RAAD
Client: du
In the telco world, brands always make big claims about speed and coverage, but people no longer believe in words; they believe in proof. So we set out to show, not tell. We launched a 48-hour TikTok livestream relay across the UAE using just one phone, passed from creator to creator in real time. From kayaking and dune bashing ...
Winter Delivery Fleet
Courage
Client: Just Eat Takeaway
Skip exists to help Canadians skip the BS and get straight to the good part — and last winter, it did exactly that with the launch of the Skip Winter Delivery Fleet. Bright orange snowplows hit Toronto’s streets, turning slush-filled chaos into smooth paths for delivery and saving Canadians from the season we all love to hate. While ev...
Customer Experience
Hus Of Frakta
Mother
Client: IKEA
We transformed IKEA’s humble FRAKTA bag into a bold cultural statement with HUS OF FRAKTA - a fashion-forward pop-up on Oxford Street that playfully reimagined the 75p icon through the lens of luxury retail. Designed to introduce IKEA to the street while teasing its high-end neighbours, the experience turned accessibility into exclusiv...
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Welcome Card
Publicis Toronto
Client: Rogers
The idea was to transform a credit card from a transactional product into a cultural bridge. Newcomers to Canada arrive with established credit histories from their home countries, but those histories often vanish at the border, leaving them locked out of essentials like mobile services, housing, and banking. Rogers Bank solved this by...
Design
Film
England, meet England
VCCP
Client: Virgin Media O2
The England women’s rugby team, The Red Roses, are ranked no.1 in the World. They’d already won two Rugby World Cups, 21 Six Nations titles and 27 consecutive games, and in Summer 2025 were favourites to win the World Cup hosted in England. Despite these achievements, 62% of rugby fans couldn’t name a single Red Roses player. As a long...
Great Audiences Deserve Great Films
Publicis Toronto
Client: Rogers
To celebrate the 50th anniversary of the Toronto International Film Festival, presenting partner Rogers set out to honour TIFF’s legacy as The People’s Festival—a place where audiences discover the unexpected. The campaign was built on a simple insight: great audiences deserve great films. We created three anniversary trailers that f...
finalist
Made to be Enjoyed, Not Endured
VCCP
Client: Bournville
Memory
VCCP
Client: Cadbury
‘Memory’ marks the seventh year of Cadbury’s Generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The film tells a moving story of a daughter and her father, who reveals a lifelong hidden act of generosity. The father, living with dementia, doesn’t always recognise his daughter, ...
Pack the Internet
Uncharted
Client: Airalo
Airalo is the world’s biggest eSIM marketplace - and the only thing holding it back is the few people who haven’t tried one yet. We all rely on our phones abroad, but dodgy connections can turn any trip into a nightmare. With an eSIM, you stay connected and skip the holiday horror stories. Our goal with the “Pack the Internet” wa...
Sorry, Manners
Courage
Client: Yum!
KFC owns one of the most iconic lines in advertising: It’s Finger Lickin’ Good. But the emotional connection to it and the brand had faded, so we needed to reignite love for KFC. “Sorry Manners” is a celebration of KFC’s unapologetic truth: when it’s Finger Lickin’ Good, etiquette doesn’t stand a chance. We flipped traditional f...
Integrated
Out of Home
Big Red Spoons
Publicis Toronto
Client: Dairy Queen
Dairy Queen Canada faced a familiar challenge: Blizzard® sales drop by up to 35% during the winter, when frozen treats fall out of mind. With a modest budget and fewer locations than competitors, the brand needed a bold idea to stay relevant. The solution came from embracing winter itself. In five of Canada’s snowiest cities, Dairy Que...
KFChicane
Courage
Client: Yum!
When Formula 1 roared into Montreal, KFC didn’t just want to join the noise but wanted to become part of the track itself. Instead of paying millions for a logo placement, KFC found a clever overlap between the sport and its brand. Every F1 track has chicanes; the red-and-white-striped turns that perfectly mirror KFC’s iconic bucket. S...
Made to Share
VCCP
Client: Cadbury
Cadbury was founded with the spirit of generosity at its heart. Guided by this principle, in the early 1900s, Cadbury changed the way the world ate chocolate forever, dividing it into bite-sized chunks for the first time - made to be shared with those around us. In 2025, Cadbury wanted to honour that heritage and get people shari...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Social
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. Introducing Daisy, the AI-powered chatty granny, designed to waste scammers' time th...
Spell Codes
Courage
Client: Just Eat Takeaway
When U.S. President Donald Trump reignited a trade war with Canada in March 2025, SkipTheDishes seized the cultural moment to celebrate its Canadian roots. While other brands leaned on generic patriotism, Skip tapped into a relatable truth: Canadians are constantly corrected for spelling words like “favourite” and “neighbour.” The bran...
