Trollboards

Agency: Courage
Client: Skyscanner

“Cancun" has been an NBA inside joke for 25 years. It started in a team huddle, and is now a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America.

So, when the Dallas Mavericks visited the LA Clippers, we had some fun at their expense. We took out a 100ft billboard outside LA’s arena with a simple message: “Dallas to Cancun. For great flights to Cancun, visit Skyscanner.” Using a timeless joke, and a simple billboard, we started a conversation. As the billboard exploded in culture, we added fuel to the fire by promoting flights to even more games. In the first 24 hours the stunt drove over 1 billion media impressions and more than 3.5 million impressions on X (Twitter) - making it Skyscanner’s most successful ad.