Windows

Agency: Uncommon Creative Studio
Client: British Airways

How do you capture the emotion of flying? That was the question Uncommon Creative Studio attempted to answer in this beautifully simplistic campaign. Featuring just cropped images and clips of British Airways planes with various travellers peeking out of the windows, the ad doesn’t even show the airline’s full logo. Instead, it focuses...

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100 Reasons To Rise

Agency: Uncommon Creative Studio
Client: Quaker

Nearly a third of people say there aren’t many reasons to be hopeful at all these days. But every morning’s a chance to rise. On behalf of Quaker Oats, this touching photo documentary 100 Reasons to Rise showcases 100 inspirational stories from people aged 1-100 on the morning of an important day.Shot by photographer, storyteller and c...

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A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

Inspired by some of Britain’s most famous period literature, TV and film and starring more than 40 of the airline’s real-life staff, this ornate production shows ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives, before being abruptly interrupted by present day British Airways colleague...

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80 Degrees

Agency: Courage
Client: Nescafé

High AI

Agency: Publicis Toronto
Client: Riff

Cannabis shops can carry an average of 100 different varieties, which as the film states, “is a lot to figure out when you just want to get high.” In a clever remedy to this conundrum, Riff’s High AI campaign skilfully bypassed strict advertising regulations in the cannabis market to visually and narratively showcase those strains base...

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Windows

Agency: Uncommon Creative Studio
Client: British Airways

How do you capture the emotion of flying? That was the question Uncommon Creative Studio attempted to answer in this beautifully simplistic campaign. Featuring just cropped images and clips of British Airways planes with various travellers peeking out of the windows, the ad doesn’t even show the airline’s full logo. Instead, it focuses...

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100 Reasons To Rise

Agency: Uncommon Creative Studio
Client: Quaker

Owned By You, Right By You

Agency: VCCP
Client: Co-op

This clever ad features a papery twist that is becoming less and less common; with the core inky animation appearing on a receipt. In collaboration with production company Blinkink, VCCP’s content creation studio Girl&Bear created the hero using stop-motion animation, with each frame actually being printed and cut through the receipt p...

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Yours for 200 Years

Agency: VCCP
Client: Cadbury

Uber One 'Best Friends'

Agency: Mother
Client: Uber

This launch film features Hollywood icon Robert De Niro and rising British actor, Asa Butterfield forming an unlikely friendship after bonding over their uniquely banal shared passions for “eating food” and “going places.” Meanwhile, Uber one is a paid membership platform that allows members to save money and access benefits across Ube...

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Trains, Now on Uber

Agency: Mother
Client: Uber Trains

Did you know you can book not only cars on Uber, but trains too? The app has actually been selling train tickets since 2022, but hardly anyone was buying them. This quirky campaign saw the worlds of the ride-hailing app and trains collide to herald the launch of public transport on the app. The messages appeared at every stop of an Ube...

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The Legend...Is Back

Agency: Born Social
Client: Ford

Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

Calvin Klein’s Spring 2024 campaign featured brand new sex symbol Jeremy Allen White from The Bear lounging on a red corduroy couch on an NYC rooftop. While an A-lister in tighty-whiteys caused the inevitable buzz, the unlikely hero of the shoot emerged as the slightly shabby couch he was draped across. Clocking this buzz, Facebook pro...

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A Life in Sound

Agency: Uncommon Creative Studio
Client: SiriusXM

LEAVE THE CULT, JOIN THE CLUB

Agency: WE ARE PI
Client: VIRGIN ACTIVE

Heinz Ketchup & Seemingly Ranch

Agency: Rethink
Client: Kraft Heinz

In a rare misstep for the condiment giant, an experimental dip combining ketchup and ranch dressing - Kranch - was an abject failure, resulting in the fastest sales decline in Heinz history. But in September 2023, that humiliating experiment was raised from the dead in a new guise - thanks to the viral interest in Taylor Swift’s romanc...

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Drink Responsibly This Summer

Agency: Neverland
Client: Kopparberg

Have AI Break

Agency: Courage
Client: KitKat

Marmite Hate Activated

Agency: U-Studio/OLIVER
Client: Marmite

The First Edible Mascot

Agency: Weber Shandwick
Client: Pop-Tarts

The Ordinary

Agency: Uncommon Creative Studio
Client: The Ordinary

Windows Break

Agency: Courage
Client: KitKat

Car Parts for Life

Agency: De La Cruz / Ogilvy
Client: Plaza Las Américas Mall and Stefano Foundation for Organ Donation

Short Life Stories

Agency: Bensimon Byrne
Client: White Ribbon

The Planet’s Scariest Bouquet

Agency: Zulu Alpha Kilo
Client: Environmental Leadership Canada

Owned By You, Right By You

Agency: VCCP
Client: Co-op

Inspired by a survey which revealed that over 50% of consumers admit they don’t understand what it means when a business is a co-operative or a mutual, this film has a sense of activism about it as it explains; “If you were inventing a business today, you’d invent Co-op.” Dating back to 1844, Co-op is owned by the people, for the peopl...

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Next to Stok'd

Agency: Angry Butterfly
Client: Stokd

Sport Your Period

Agency: Rethink
Client: Knix Wear

Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

Trollboards

Agency: Courage
Client: Skyscanner

Skyscanner may be a global leader in travel planning, but in North America it needed to make some noise and raise its profile. It achieved this by cheekily playing on the NBA’s “Cancun” inside joke; a term that started in the huddle 25 years ago and is now a well established meme in the playoffs. Used to signal the end of someone’s sea...

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Inner Portrait by Refik Anadol

Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines

Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

With a long-term objective for all marketing to get young adults to consider Facebook for social discovery, the short-term objective for this campaign was to get the attention of this demographic in a disruptive, non-traditional way that centered Facebook in a cultural moment. Calvin Klein’s Spring 2024 campaign featured Jeremy Allen W...

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The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

Overwashing our clothes is bad for the planet, ergo anything that helps us wash less is a good thing. So Uncommon Creative Studio and Ecover created ‘The Rewear Chair’. Celebrating the humble laundry chair we all have, and turning it into the chair we all want; the Rewear Chair got everyone talking about changing their laundry habits. ...

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EA Sports FC

Agency: Uncommon Creative Studio
Client: EA Sports FC

High AI

Agency: Publicis Toronto
Client: Riff

The Heavy Metal Sweater

Agency: Uncommon Creative Studio
Client: SiriusXM

The First Edible Mascot

Agency: Weber Shandwick
Client: Pop-Tarts

In most sports sponsorships, brands buy their way in, launch their logo into an already crowded market and… sink without trace. To avoid this sad fate, Pop-Tarts had to think outside of the box - and came up with an altogether more gruesome destiny. For a brand historically associated with breakfast, its first step was to re-cast itsel...

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Inner Portrait by Refik Anadol

Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines

UnLandmarks

Agency: Uncommon Creative Studio
Client: Humanise

A Life in Sound

Agency: Uncommon Creative Studio
Client: SiriusXM

In this short film directed by an Emmy award-winning director Kim Gehrig, A Life in Sound follows a woman dancing energetically as she moves through different phases and milestones of her life while listening to a wide variety of songs.By showcasing how audio entertainment service SiriusXM brings listeners closer to what they love and ...

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80 Degrees

Agency: Courage
Client: Nescafé

A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

Amazon Business - 'Smart Business Buying'

Agency: Joint
Client: Amazon Business

Boilers to Mars

Agency: Purdue Brand Studio
Client: Purdue University

Boilers to Mars

Boilers to Mars

Agency: Purdue Brand Studio
Client: Purdue University

For The Club

Agency: Uncommon Creative Studio
Client: EA Sports FC

Play Life

Agency: Droga 5 London & Accenture Song Middle East
Client: Qiddiya

Rogers x TIFF

Agency: Publicis Toronto
Client: Rogers

The Co-Worker'

Agency: Mother
Client: IKEA

Finger Lickin' Open Endorsement

Agency: Courage
Client: KFC

Faced with a saturated basketball market dominated by big QSR sponsorships, KFC Canada needed to make a splash in an unconventional way. So it incentivised the “Finger Lickin’ Good” phrase - a motto and gesture created by the brand in 1952 - which also taps into a little-known basketball ritual; the finger lick after key plays. It kick...

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Cadbury 200

Agency: VCCP
Client: Cadbury

Conquer the Weekend

Agency: INNOCEAN USA
Client: Hyundai Motor America

Drink Responsibly This Summer

Agency: Neverland
Client: Kopparberg

Superstitious

Agency: Courage
Client: KFC

Coors Light's Out

Agency: Rethink
Client: Coors Light

What could have been an otherwise embarrassing episode ended up making sports advertising history when Shohei Ohtani, the greatest player in baseball, broke a Coors Light ad with a foul ball, leaving a black square of dead pixels on the can. Within 48 hours, Coors Light turned the broken ad into a special edition can - by simply leavin...

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A British Original

Agency: Uncommon Creative Studio
Client: British Airways

Car Parts for Life

Agency: De La Cruz / Ogilvy
Client: Plaza Las Américas Mall and Stefano Foundation for Organ Donation

Smack For Heinz

Agency: Rethink
Client: Kraft Heinz

The Ordinary

Agency: Uncommon Creative Studio
Client: The Ordinary

Trollboards

Agency: Courage
Client: Skyscanner

Windows

Agency: Uncommon Creative Studio
Client: British Airways

Heinz Ketchup & Seemingly Ranch

Agency: Rethink
Client: Kraft Heinz

In September 2023, a humiliating albeit rare failure by Heinz, was raised from the dead - thanks to the social power of Taylor Swift’s army of Swifties. An experimental dip combining ketchup and ranch dressing - Kranch - had flopped hard, resulting in the fastest sales decline in the brand’s history. But that all changed thanks to the ...

Read More

Finger Lickin' Open Endorsement

Agency: Courage
Client: KFC

Superstitious

Agency: Courage
Client: KFC

The Legend...Is Back

Agency: Born Social
Client: Ford

Windows Break

Agency: Courage
Client: KitKat

Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook