Owned By You, Right By You

Agency: VCCP
Client: Co-op

This clever ad features a papery twist that is becoming less and less common; with the core inky animation appearing on a receipt. In collaboration with production company Blinkink, VCCP’s content creation studio Girl&Bear created the hero using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film. All shots were then edited together in post-production to create the effect of one single receipt telling the story.

It was a painstaking process, with director Sam Gainsborough admitting: “Every frame of the film is literally a receipt – just like the one scrunched up in your pocket.” Dating back to 1844, Co-op is owned by the people, for the people and its new brand proposition Owned by You, Right by You was created to tell the nation why Co-op is different and how it brings value to its members; by lowering prices on the things people actually buy, as well as its social value, investing in communities, schools and neighbourhoods.