NEW FOR 2026: CREATIVE EXCELLENCE
Best Brand Repositioning
Best Idea for a Social Purpose
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. The creative challenge was developing a solution that engaged scammers at scale, whi...
Loconomy Burgers
Leo Burnett Korea
Client: McDonalds
As global food is trending towards the uniformity of taste, Korea’s native crops are disappearing at an alarming pace. With no buyers for native crops, Korean farmers have no choice but to destroy them. McDonald’s created the Loconomy Burgers program, a long-term platform designed to save native crops that were dying out and rescue K...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
With toxic influencers rising in the “manosphere”—online spaces where young men are radicalized—White Ribbon urgently needed to counter how misogynistic content targets boys. The challenge: how to reach those who reject authority and turn to influencers for guidance. The answer was My Friend Max Hate, a darkly entertaining short ...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
With toxic influencers rising in the “manosphere”—online spaces where young men are radicalized—White Ribbon urgently needed to counter how misogynistic content targets boys. The challenge: how to reach those who reject authority and turn to influencers for guidance. The answer was My Friend Max Hate, a darkly entertaining short ...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods; planes, lookout towers, satellites are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Best Use of an Influencer/Creator or Celebrity
Daisy vs Scammers
VCCP
Client: O2
Do influencers have to be human? O2 didn’t think so. O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. So, who you gonna call? Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time—and influencing the nation in t...
LEGO - NEVER STOP PLAYING
Our LEGO Agency + Chaos x Magic
Client: LEGO
To champion those who Never Stop Playing, The LEGO Group partnered with Hollywood icon Tom Holland, a celebrity whose global appeal and playful spirit perfectly embody our story’s hero - The Playmaker. As the face of the campaign, Holland brought The LEGO brand philosophy to life across a two-minute hero film, social edits, and behind-...
Luke Littler Retires
Miai Brand Partnerships Limited
Client: Score More with Xbox
Luke Littler retires at 18… but only to play FC26 on Xbox. Darts’ youngest ever world champion announcing his retirement at just 18? Not quite… We teamed up with Xbox and Luke “The Nuke” Littler to create a playful fake retirement story - all to reveal the one thing he really, really loves: playing EA SPORTS FC™ 26 on Xbox. The tease...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
When you've done enough - Evil'd Enough
Mother
Client: Uber Eats
Uber Eats had something big to say. But we needed to get people to listen up. To us there was only one way to do this: a narrative brand film full of the craft and pizzaz that only film can offer. There was never a doubt in our mind that film was the way to get our message out there. In this film, we parachute into what appears to...
Writer's Room
Courage
Client: Just Eat Takeaway
Skip’s “Shoulda Skipped It” campaign starring Seth Rogen and directed by Evan Goldberg takes a hilariously self-aware look at convenience. The long-form film, “Writers Room,” features the duo struggling to write compelling movie plots- only for Skip’s effortless delivery to ruin every ounce of drama. From failed mafia schemes to undisc...
Branded Content
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. Introducing Daisy, the AI-powered chatty granny, designed to waste scammers' time th...
EL CARIBBEAN ES OTRA COSA
Remezcla Agency
Client: Major League Baseball
To a Brooklyn passerby, Toñita’s Caribbean Social Club looks like a hole-in-the-wall for a beer and pool game. But for the Latine community, its cultural significance runs deep. Founded in 1973, Toñita’s is one of the last remaining Latino social clubs in Nueva York — a third space where generations of the city’s Latine diaspora ...
LEGO - NEVER STOP PLAYING
Our LEGO Agency + Chaos x Magic
Client: LEGO
In Never Stop Playing, The LEGO Group’s brand film, Hollywood icon Tom Holland personifies The Playmaker - a hero for those who refuse to give up creativity as they grow, even when the world tells them to “get serious.” Through nine characters - from a space general to an inventor and a grandpa - Holland explores the question “to play ...
Opera
Broken Heart Love Affair
Client: Royal Ontario Museum (ROM)
"Opera" centres on a chimpanzee, Luna, singing an operatic aria from L'elisir d'amore - an impassioned love song to Earth and all the species that shaped our planet's history. Aiming inspire not just museum visits, but environmental stewardship, the film creates an emotional connection between humans and nature by encouraging viewers t...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
The Swedish Prescription turns Sweden into the world’s first country available on prescription. Built with real doctors across five markets and experts from institutions like Karolinska Institutet, the campaign transforms Sweden from a travel destination into a genuine remedy for wellbeing. Grounded in the global rise of “nature and cu...
Original Idea
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Daisy vs Scammers
VCCP
Client: O2
O2 faced dual challenges: protecting customers from an epidemic of phone scammers, damaging the brand's reputation, while differentiating from competitors' predictable "how to avoid scams" messaging. The solution? Daisy – a chatty AI granny designed to waste scammers' time by keeping them engaged in endless conversations. By comb...
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Opera
Broken Heart Love Affair
Client: Royal Ontario Museum (ROM)
"Opera" centers on a chimpanzee, Luna, singing an operatic aria from L'elisir d'amore - an impassioned love song to Earth and all the species that shaped our planet's history. Aiming inspire not just museum visits, but environmental stewardship, the film creates an emotional connection between humans and nature by encouraging viewers t...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods; planes, lookout towers, satellites are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
INDUSTRY SECTOR
Automotive & Transport
MINI - Agents of Fun
Monks
Client: MINI JCW
Car ads had become cut from the same template: Same backdrops. Same scenes. And trapped by the legal red tape, you couldn’t show performance cars… perform. MINI Agents of Fun is a tongue-in-cheek homage to a British spy getaway scene, fresh in UK culture through shows like Slow Horses and The Night Agent, and complete with all the es...
Reasons to Drive Away Happy Every Time
VCCP
Client: Kwik Fit
Kwik Fit are huge in the UK car maintenance market. Unfortunately, that means they aren't always given the same humanity and trust that local, independent garages receive. But in reality, they are just as part of the local community as anyone else - the only difference being the higher level of training and services they provid...
Screen2Save
SERVICEPLAN GERMANY
Client: Free2move, Initiative Vermisste Kinder
Turning a blindspot into a spotlight – Screen2Save aimed to make the invisible visible by transforming media spaces into alert channels. The campaign established Germany’s first real-time, geo-targeted alert system for missing children. Once a police-confirmed report was issued, the child’s photo and key details were displayed on Free2...
Banking & Finance
Breastmilk Money
SERVICEPLAN GERMANY
Client: Herconomy
Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14....
Everything Is Fine
Mother
Client: Coinbase
“Everything Is Fine” the musical, directed by Steve Rogers, is a dazzling, tongue-in-cheek production set in contemporary Britain that uses a unique blend of musical theatre and humour to challenge the status quo of the financial system and invite change to address today’s systemic financial challenges in Britain. The musical highlight...
Welcome Card
Publicis Toronto
Client: Rogers
The idea was to transform a credit card from a transactional product into a cultural bridge. Newcomers to Canada arrive with established credit histories from their home countries, but those histories often vanish at the border, leaving them locked out of essentials like mobile services, housing, and banking. Rogers Bank solved this by...
Entertainment and Leisure
FMCG
Health and Wellness
Rated RSV
dna Communications and Weber Shandwick
Client: Pfizer
In 2024 sexually transmitted diseases were at an all-time high…in nursing homes. Despite many older adults’ vigor and vitality, seniors are often at risk for RSV, a highly contagious virus that can hospitalize them. How could we encourage vaccination with a group that doesn't always see themselves as vulnerable? By ...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Giving Back
Choose Play Every Day
Southpaw
Client: UNICEF
UNICEF’s brief was rooted in a startling truth: Despite overwhelming evidence that ‘parent play’ boosts a child’s development, research showed that parents are not playing enough with their children. Parents often think that if their child is playing, that’s enough. Southpaw’s solution was to disrupt that assumption and reframe s...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
My Friend Max Hate tackles the growing wave of online misogyny targeting young boys, revealing how toxic influencers exploit vulnerability to spread hate and normalize gender-based violence. By subverting the tactics used in the manosphere—online communities of radicalized men—the campaign empowers boys and families to question and res...
My Friend, Max Hate
Bensimon Byrne/Narrative XPR
Client: White Ribbon
My Friend Max Hate tackles the growing wave of online misogyny targeting young boys, revealing how toxic influencers exploit vulnerability to spread hate and normalize gender-based violence. By subverting the tactics used in the manosphere—online communities of radicalized men—the campaign empowers boys and families to question and res...
Pet-ition
Publicis Toronto
Client: Matties Place
The idea behind Pet-ition was to transform the fight for animal welfare into something impossible to ignore by letting pets themselves take part in the democratic process. Mattie’s Place uncovered a simple but powerful loophole: Canadian petitions only require a name, address, and unique signature, without ever specifying that the sign...
Retail
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Loconomy Burgers
Leo Burnett Korea
Client: McDonalds
As global food is trending towards the uniformity of taste, Korea’s native crops are disappearing at an alarming pace. With no buyers for native crops, Korean farmers have no choice but to destroy them. McDonald’s created the Loconomy Burgers program, a long-term platform designed to save native crops that were dying out and rescue K...
Sorry, Manners
Courage
Client: Yum!
KFC owns one of the most iconic lines in advertising: It’s Finger Lickin’ Good. But the emotional connection to it and the brand had faded, so we needed to reignite love for KFC. “Sorry Manners” is a celebration of KFC’s unapologetic truth: when it’s Finger Lickin’ Good, etiquette doesn’t stand a chance. We flipped traditional f...
Travel and Tourism
All it takes is a Yes.
SERVICEPLAN GERMANY
Client: Lufthansa
Lufthansa wants to inspire people to embark on new adventures. All they need to do is let go of doubt and say Yes to a leap of faith. Our task was to capture this anticipation and showcase the incredibly wide range of destinations on offer in an entertaining and emotional way. In the campaign film, the protagonist is magically transpor...
Allegris First Class x Sho Shibuya
SERVICEPLAN GERMANY
Client: Lufthansa
Lufthansa set out to redefine what First Class can feel like. The German airline’s new Allegris cabin design is focused on privacy, personalization and comfort. It aligns more with cultural cues from wellness and contemporary art than traditional travel luxury. How do we make the passengers feel this before even stepping onboard? We ...
The Swedish Prescription
Prime Weber Shandwick
Client: Visit Sweden
The Swedish Prescription turns Sweden into the world’s first country available on prescription. Built with real doctors across five markets and experts from institutions like Karolinska Institutet, the campaign transforms Sweden from a travel destination into a genuine remedy for wellbeing. Grounded in the global rise of “nature and cu...
Utilities and Services
Daisy vs Scammers
VCCP
Client: O2
Amidst the rising scam epidemic on mobile networks, O2 created "Daisy" – an AI granny designed to waste scammers' time by engaging them in lengthy conversations so they couldn’t target other mobile users. Daisy integrates multiple AI systems to deliver natural, real-time conversations that are indistinguishable from a real person, keep...
Ding Dong
SERVICEPLAN GERMANY
Client: Techem
Techem‘s newest generations of heat cost allocators can remotely read the gas meter. We were tasked to deliver a campaign that makes them stand out in the market. But how to promote them in a fun and unexpected way? Ding Dong. A fun-driven journey captivates the listener from start to finish. It’s Peter, the gas meter reader, that neve...
Spell Codes
Courage
Client: Just Eat Takeaway
When U.S. President Donald Trump reignited a trade war with Canada in March 2025, SkipTheDishes seized the cultural moment to celebrate its Canadian roots. While other brands leaned on generic patriotism, Skip tapped into a relatable truth: Canadians are constantly corrected for spelling words like “favourite” and “neighbour.” The bran...
Wildfire, Watchtowers
Publicis Toronto
Client: Rogers
Wildfires are increasing in scale and intensity across Canada, putting lives, communities, and ecosystems at risk. Traditional detection methods—planes, lookout towers, satellites, are costly and often too slow to prevent disaster. Rogers, in partnership with SenseNet, reimagined its existing telecom infrastructure as part of the solut...
Winter Delivery Fleet
Courage
Client: Just Eat Takeaway
Skip exists to help Canadians skip the BS and get straight to the good part — and last winter, it did exactly that with the launch of the Skip Winter Delivery Fleet. Bright orange snowplows hit Toronto’s streets, turning slush-filled chaos into smooth paths for delivery and saving Canadians from the season we all love to hate. While ev...
Writer's Room
Courage
Client: Just Eat Takeaway
Skip’s “Shoulda Skipped It” campaign starring Seth Rogen and directed by Evan Goldberg takes a hilariously self-aware look at convenience. The long-form film, “Writers Room,” features the duo struggling to write compelling movie plots—only for Skip’s effortless delivery to ruin every ounce of drama. From failed mafia schemes to undisco...
MEDIA CHANNEL CATEGORIES
30 second TV ad
Audio
Experiential
Big Red Spoons
Publicis Toronto
Client: Dairy Queen
Dairy Queen Canada faced a familiar challenge: Blizzard® sales drop by up to 35% during the winter, when frozen treats fall out of mind. With a modest budget and fewer locations than competitors, the brand needed a bold idea to stay relevant. The solution came from embracing winter itself. In five of Canada’s snowiest cities, Dairy Que...
Our Ice
Publicis Toronto
Client: Rogers
Rogers, Canada’s leading communications and entertainment company and the principal NHL broadcaster, wanted to transform the 2025 Stanley Cup Final into a moment that resonated with the entire nation, not just the Edmonton Oilers’ home city. The idea, This is Our Ice, was a symbolic yet tangible way to unite Canadians coast to coast. R...
The Unstoppable Network
TBWA\RAAD
Client: du
In the telco world, brands always make big claims about speed and coverage, but people no longer believe in words; they believe in proof. So we set out to show, not tell. We launched a 48-hour TikTok livestream relay across the UAE using just one phone, passed from creator to creator in real time. From kayaking and dune bashing ...
Winter Delivery Fleet
Courage
Client: Just Eat Takeaway
Skip exists to help Canadians skip the BS and get straight to the good part — and last winter, it did exactly that with the launch of the Skip Winter Delivery Fleet. Bright orange snowplows hit Toronto’s streets, turning slush-filled chaos into smooth paths for delivery and saving Canadians from the season we all love to hate. While ev...
Customer Experience
Hus Of Frakta
Mother
Client: IKEA
We transformed IKEA’s humble FRAKTA bag into a bold cultural statement with HUS OF FRAKTA - a fashion-forward pop-up on Oxford Street that playfully reimagined the 75p icon through the lens of luxury retail. Designed to introduce IKEA to the street while teasing its high-end neighbours, the experience turned accessibility into exclusiv...
Kyle F*cking Connor
Courage
Client: Yum!
As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two. First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “...
Welcome Card
Publicis Toronto
Client: Rogers
The idea was to transform a credit card from a transactional product into a cultural bridge. Newcomers to Canada arrive with established credit histories from their home countries, but those histories often vanish at the border, leaving them locked out of essentials like mobile services, housing, and banking. Rogers Bank solved this by...
Design
Film
England, meet England
VCCP
Client: Virgin Media O2
The England women’s rugby team, The Red Roses, are ranked no.1 in the World. They’d already won two Rugby World Cups, 21 Six Nations titles and 27 consecutive games, and in Summer 2025 were favourites to win the World Cup hosted in England. Despite these achievements, 62% of rugby fans couldn’t name a single Red Roses player. As a long...
Great Audiences Deserve Great Films
Publicis Toronto
Client: Rogers
To celebrate the 50th anniversary of the Toronto International Film Festival, presenting partner Rogers set out to honour TIFF’s legacy as The People’s Festival—a place where audiences discover the unexpected. The campaign was built on a simple insight: great audiences deserve great films. We created three anniversary trailers that f...
Memory
VCCP
Client: Cadbury
‘Memory’ marks the seventh year of Cadbury’s Generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The film tells a moving story of a daughter and her father, who reveals a lifelong hidden act of generosity. The father, living with dementia, doesn’t always recognise his daughter, ...
Pack the Internet
Uncharted
Client: Airalo
Airalo is the world’s biggest eSIM marketplace - and the only thing holding it back is the few people who haven’t tried one yet. We all rely on our phones abroad, but dodgy connections can turn any trip into a nightmare. With an eSIM, you stay connected and skip the holiday horror stories. Our goal with the “Pack the Internet” wa...
Sorry, Manners
Courage
Client: Yum!
KFC owns one of the most iconic lines in advertising: It’s Finger Lickin’ Good. But the emotional connection to it and the brand had faded, so we needed to reignite love for KFC. “Sorry Manners” is a celebration of KFC’s unapologetic truth: when it’s Finger Lickin’ Good, etiquette doesn’t stand a chance. We flipped traditional f...
Integrated
Out of Home
Big Red Spoons
Publicis Toronto
Client: Dairy Queen
Dairy Queen Canada faced a familiar challenge: Blizzard® sales drop by up to 35% during the winter, when frozen treats fall out of mind. With a modest budget and fewer locations than competitors, the brand needed a bold idea to stay relevant. The solution came from embracing winter itself. In five of Canada’s snowiest cities, Dairy Que...
KFChicane
Courage
Client: Yum!
When Formula 1 roared into Montreal, KFC didn’t just want to join the noise but wanted to become part of the track itself. Instead of paying millions for a logo placement, KFC found a clever overlap between the sport and its brand. Every F1 track has chicanes; the red-and-white-striped turns that perfectly mirror KFC’s iconic bucket. S...
Made to Share
VCCP
Client: Cadbury
Cadbury was founded with the spirit of generosity at its heart. Guided by this principle, in the early 1900s, Cadbury changed the way the world ate chocolate forever, dividing it into bite-sized chunks for the first time - made to be shared with those around us. In 2025, Cadbury wanted to honour that heritage and get people shari...
Zip Code Exam
Area 23, an IPG Health Company
Client: Equality Health Foundation
This idea reveals what those invisible boundaries around neighborhoods really mean. There’s one piece of information that can predict your health better than any other: where you choose (or can afford) to live. This idea maps public data about life expectancy against all 30,000 residential US Zip Codes, then correlates it...
Social
Daisy vs Scammers
VCCP
Client: O2
O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. Rather than just warning customers, O2 decided to fight back by targeting scammers' most valuable resource—time. Introducing Daisy, the AI-powered chatty granny, designed to waste scammers' time th...
Spell Codes
Courage
Client: Just Eat Takeaway
When U.S. President Donald Trump reignited a trade war with Canada in March 2025, SkipTheDishes seized the cultural moment to celebrate its Canadian roots. While other brands leaned on generic patriotism, Skip tapped into a relatable truth: Canadians are constantly corrected for spelling words like “favourite” and “neighbour.” The bran...
