Campaign BIG Global Awards 2026

THE ULTIMATE CELEBRATION OF CREATIVITY

The Campaign BIG Global Awards exist to champion the most powerful and purposeful creative work from across the globe.

We don't care about performance metrics, it is about the creative itself. The kind that turns heads, sparks conversations, and sets new standards for creative excellence In a marketing world that’s louder, faster, and more competitive than ever.

The BIGger ideas the better.

We have categories that cover industry, media and creative excellence. You will be judged by an elite panel of international leaders, and if shortlisted or awarded, your agency will be featured across Campaign’s seven global editorial regions earning you international recognition and industry credibility.

This is your opportunity to stand out, be seen, and be celebrated worldwide.

We are closed for entires. Shortlist announced Thursday 4 December 2025.

KEY INFORMATION

Shortlist Announcement: Thursday 4 December 2025

ENTRY PROCESS

Entrants are asked only to submit the creative work and a brief summary of the idea behind it.

There is no written submission and judges will not look for statistics or performance. This is solely for the BIGgest and boldest creative ideas your team have created this year.

THREE EASY STEPS TO ENTER

1. Log in and select your categories

2. Submit your creative work

3. Provide a short 150-word brief to pitch your idea

NEW FOR 2026: CREATIVE EXCELLENCE

Get Ready: BIGGER, BOLDER, and Brand-New for 2026!

The BIG Global Awards are turning up the volume in 2026 with a fresh lineup of groundbreaking categories that celebrate the sharpest ideas in branding, storytelling, and cultural influence. From standout brand revamps to purpose-led campaigns, original content, and disruptive new launches. If it breaks through, it belongs here.

Best Brand Repositioning

Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.

Best Idea for a Social Purpose

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behavior.

Best Use of an Influencer/Creator or Celebrity

This category awards the most creative campaign that used one or more social media influencers/creators or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.

Branded Content

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

Creative Idea for a New Brand

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut through is essential and this category will reward those creative ideas for new brands doing just that.

Original Idea

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.

INDUSTRY SECTOR

Great ideas happen everywhere. These categories recognize standout creative work across key industries. Whether you're selling cars, launching apps, or championing a cause, this is where sector-specific brilliance gets its recognition! If your ideas connect with audiences, drive business, and stand out in your field - these are for you.

Automotive & Transport

Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.

Banking & Finance

Awarded to the best creative idea for a bank or other organization in the financial sector.

Entertainment and Leisure

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

FMCG

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.

Health and Wellness

Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.

Giving Back

Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.

Retail

Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.

Travel and Tourism

Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.

Utilities and Services

Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.

MEDIA CHANNEL CATEGORIES

The Media channel categories will showcase the very best work in any given media channel with one outright winner. These categories reward creativity that makes the most of its chosen platform. Whether through sight, sound, or experience, the best work connects with audiences in ways only that medium can deliver.

30 second TV ad

Awarded to the best creative TV ad of 30 seconds or less.

Audio

Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.

Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Customer Experience

Awarded to the best creative customer experience idea.

Design

Awarded to the best creative design idea.

Film

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Gaming

Awarded to the best creative idea using in-game technology.

Integrated

Awarded to the best creative idea across multiple channels.

Out of Home

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Print

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

GLOBAL RECOGNITION

Gain global recognition for your work across Campaign’s seven editorial regions, earning your place among the most creative forces in the industry. Winning or even being shortlisted can open new doors and boost your reputation in the industry.

CELEBRATE INNOVATION

This is your opportunity to shine a spotlight on the big and bold ideas your team has created with an award that honours your stand-out ideas and celebrates your innovative spirit.

CLIENT APPEAL

Attract new talent and clients for 2026. Winning or being shortlisted for a global awards hosted by Campaign, a prestigious name in the industry, will boost your reputation as a globally recognised company that delivers exceptional campaigns

Javier Campopiano

Global Chief Creative Officer | McCann Worldgroup and McCann

Javier Campopiano has been a thrash metal singer, gymnast, and IT guy. Today, he is Global Chief Creative Officer at McCann Worldgroup and McCann, responsible for the creative leadership and ambition of a network spanning 100+ countries and 13,000+ people. Embracing an "Open Kitchen" philosophy, he unites creatives, strategists, and business leaders to deliver world-class work for clients. Javier's proudest achievements lie in building global brands and leading celebrated campaigns for Procter & Gamble, Coca-Cola, Volvo, Toyota, Walmart, Xbox, Mastercard, L'Oreal and more. He previously served as Worldwide CCO at Grey and OpenX, overseeing creative development for both agencies. Before that, he was CCO at FCB in New York and Latin America, and earlier at Saatchi & Saatchi, where he transformed the creative reputation of its New York office. Starting as an intern at Ogilvy Argentina, Javier rose to Regional Creative Director at Ogilvy and Saatchi, then regional CCO at FCB LATAM. The son of two lawyers with creative passions, he began drawing, writing, and selling comic strips as a child‚ perhaps sowing the seeds of his advertising path. His work has earned 200+ Cannes Lions, including multiple Grand Prix and Titanium, alongside honors from The One Show, Clio, LIA, ANA, and a D&AD Black Pencil.

Campaign BIG Global Awards are powered by Campaign’s international editorial network, spanning the US, UK, Germany, Turkey, Asia, the Middle East and Canada. This means:

No regional bias
No creative echo chambers
A truly diverse platform for global brilliance

A BIG idea deserves a big audience. If you're shortlisted or win, your work will be showcased across Campaign’s seven editorial regions. That means global exposure, editorial endorsement, and credibility that travels. Your idea won’t just win, it will be seen, shared, and celebrated worldwide.

"The Campaign Big Global Awards allow the best ads from around the world to compete against their real competitors – other offerings within a brand sector. Winning a Campaign Big Global Award for Retail or Banking & Finance, for example, demonstrates your agency's ability to help brands outshine their peer group, which is fantastic for bragging rights – and future creds presentations. The Big Awards are also one of the few schemes chosen solely by creative top leaders, people who have created great work themselves. This year, there are additional categories reflecting the increasingly integrated world in which brands and agencies operate. I am really looking forward to seeing the entries, and celebrating the winners."

Maisie McCabe

Editor, Campaign UK

"In the age of AI, creativity is what makes the difference. The Campaign BIG Global Awards provide a stage for outstanding creativity – whether created exclusively by humans or in congenial sparring with artificial intelligence."

— Bärbel Egli-Unckrich

— Editor-in-Chief , Campaign Germany
"The Campaign BIG Global Awards are a unique opportunity to celebrate the work that is cutting through the noise, regardless of the region or the size of the campaign. And with a new category dedicated to creative excellence, this year's Campaign awards will elevate the definition of effective creative that serves today's consumers."

— Luz Corona

— Editor-in-Chief , Campaign US
“As more creative and technology-led work from Asia goes global, the Campaign BIG Awards provide the ideal forum for agencies and clients here to gain well-earned worldwide recognition for their efforts.”

— Nikita Mishra

— Editor-in-Chief , Campaign Asia Pacific
"Creativity has always been the spark that helps connect brands with their consumers – igniting emotion and steering people from first glance to the final purchase. But in a world where brands and the agencies supporting them are vying for time, attention, trust and loyalty, creativity needs to go beyond the ‘noise’ and must move the needle. The Campaign Global BIG Awards are where bravery meets impact — the spotlight and the scoreboard in one. It is not just an evaluation of creativity, but also of creative effectiveness – in terms of business outcomes, social impact, and long-term brand objectives. For Middle East agencies, this is the moment to step onto the global stage and show how our biggest, boldest ideas don’t just dazzle — they deliver. Bring the fireworks, bring the follow-through, and let’s prove that great creativity here doesn’t just shine, it shifts markets."

— Anup Oommen

— Editor , Campaign Middle East
"In a global economy where competition only ever increases, creativity and innovation – the very lifeblood of this industry – become more important with each passing day. And just as brands, products and services must face challenges from across the planet, the best creative thinking and biggest ideas, should excel on the world stage. That is the inspiration for the BIG Global Awards, a celebration of the best creativity from around the world that is too.”

— David Brown

— Co-Editor , Campaign Canada

The Campaign Big Global Awards recognize the most consistently creative agencies worldwide, offering industry suppliers a unique opportunity to connect with the core of the Campaign audience across the globe.

Partnering with us provides unparalleled branding and networking opportunities, allowing you to establish your brand in the hearts and minds of the most influential agencies worldwide.

Leverage our extensive marketing campaigns to boost brand awareness for your organization, its products, and services. By associating with excellence, you align your brand with the industry's best. The agencies that make it to our shortlist have been rigorously judged by a jury panel of top industry professionals.

To learn more about our sponsorship opportunities, please email: [email protected]

AMPLIFY YOUR WIN

If you're a winner at these awards, we can now help you shout about your success, even more, via our amplification packages

You’ve had a cracking night out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?

We’re here to help. We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.

Jessica MacDermot

Global Portfolio Director

E: [email protected]

P: +44 (0)7976 730457 (UK) | +1 (437) 439 3051 (Canada)

Lilou Chinnery

Awards Enquiries