Campaign BIG Global Awards 2026

WE ARE BACK!

THE ULTIMATE CELEBRATION OF CREATIVITY

The Campaign BIG Global Awards exist to champion the most powerful and purposeful creative work from across the globe.

We don't care about performance metrics, it is about the creative itself. The kind that turns heads, sparks conversations, and sets new standards for creative excellence In a marketing world that’s louder, faster, and more competitive than ever.

The BIGger ideas the better.

We have categories that cover industry, media and creative excellence. You will be judged by an elite panel of international leaders, and if shortlisted or awarded, your agency will be featured across Campaign’s seven global editorial regions earning you international recognition and industry credibility.

This is your opportunity to stand out, be seen, and be celebrated worldwide.

First entry deadline: Thursday 13 August 2026

CREATIVE EXCELLENCE

Get Ready: BIGGER, BOLDER, and Brand-New for 2026!

The BIG Global Awards are turning up the volume in 2026 with a fresh lineup of groundbreaking categories that celebrate the sharpest ideas in branding, storytelling, and cultural influence. From standout brand revamps to purpose-led campaigns, original content, and disruptive new launches. If it breaks through, it belongs here.

Best Brand Repositioning

Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.

Best Idea for a Social Purpose

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behavior.

Best Use of an Influencer/Creator or Celebrity

This category awards the most creative campaign that used one or more social media influencers/creators or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.

Branded Content

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

Original Idea

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.

INDUSTRY SECTOR

Great ideas happen everywhere. These categories recognize standout creative work across key industries. Whether you're selling cars, launching apps, or championing a cause, this is where sector-specific brilliance gets its recognition! If your ideas connect with audiences, drive business, and stand out in your field - these are for you.

Automotive & Transport

Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.

Banking & Finance

Awarded to the best creative idea for a bank or other organization in the financial sector.

FMCG

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.

Health and Wellness

Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.

Giving Back

Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.

Retail

Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.

Travel and Tourism

Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.

Utilities and Services

Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.

MEDIA CHANNEL CATEGORIES

The Media channel categories will showcase the very best work in any given media channel with one outright winner. These categories reward creativity that makes the most of its chosen platform. Whether through sight, sound, or experience, the best work connects with audiences in ways only that medium can deliver.

Audio

Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.

Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Customer Experience

Awarded to the best creative customer experience idea.

Film

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Out of Home

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

GLOBAL RECOGNITION

Gain global recognition for your work across Campaign’s seven editorial regions, earning your place among the most creative forces in the industry. Winning or even being shortlisted can open new doors and boost your reputation in the industry.

CELEBRATE INNOVATION

This is your opportunity to shine a spotlight on the big and bold ideas your team has created with an award that honours your stand-out ideas and celebrates your innovative spirit.

CLIENT APPEAL

Attract new talent and clients for 2027. Winning or being shortlisted for a global awards hosted by Campaign, a prestigious name in the industry, will boost your reputation as a globally recognised company that delivers exceptional campaigns

Campaign BIG Global Awards are powered by Campaign’s international editorial network, spanning the US, UK, Germany, Turkey, Asia, the Middle East and Canada. This means:

No regional bias
No creative echo chambers
A truly diverse platform for global brilliance

A BIG idea deserves a big audience. If you're shortlisted or win, your work will be showcased across Campaign’s seven editorial regions. That means global exposure, editorial endorsement, and credibility that travels. Your idea won’t just win, it will be seen, shared, and celebrated worldwide.

The Campaign Big Global Awards recognise the most consistently creative agencies worldwide, offering industry suppliers a unique opportunity to connect with the core of the Campaign audience across the globe.

Partnering with us provides unparalleled branding and networking opportunities, allowing you to establish your brand in the hearts and minds of the most influential agencies worldwide.

Leverage our extensive marketing campaigns to boost brand awareness for your organisation, its products, and services. By associating with excellence, you align your brand with the industry's best. The agencies that make it to our shortlist have been rigorously judged by a jury panel of top industry professionals.

To learn more about our sponsorship opportunities, please email: [email protected]

AMPLIFY YOUR WIN

If you're a winner at these awards, we can now help you shout about your success, even more, via our amplification packages

You’ve had a cracking night out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?

We’re here to help. We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.

James Butters

Sponsorship Enquiries

E: [email protected]

P: 020 8267 4892

Sophie Darch

Awards Enquiries