THE ULTIMATE CELEBRATION OF CREATIVITY

THE SHORTLIST IS HERE!

We’ve received an incredible range of bold, creative, and boundary-pushing entries for the 2025 Campaign Big Global Awards - and the judges have been hard at work selecting the best of the best.

The shortlist has now been announced, showcasing the campaigns that are redefining the creative landscape. But the journey doesn’t end here - the winners will be revealed in February 2025, so stay tuned for the ultimate celebration of global creativity!


Want to enter next year? Register your interest now to be the first to know when entries open for the 2026 Campaign BIG Global Awards.


VIEW THE SHORTLIST
REGISTER YOUR INTEREST FOR 2026

THREE REASONS TO ENTER

Entering the Awards can bring BIG benefits

1. GLOBAL RECOGNITION

Gain worldwide recognition for your creativity. Winning or even being shortlisted can boost your reputation in the industry.

2. CLIENT APPEAL

Boost client attraction and retention effortlessly by being an award-winning, globally recognized company that delivers exceptional campaigns

3. CELEBRATE INNOVATION

Shine on the world stage with an award that honors your game-changing ideas and celebrates your bold and innovative spirit

KEY INFORMATION

KEY DATES FOR YOUR DIARY 

Don’t miss a moment of the excitement! 


Shortlist Announced: December 2024

We’ll reveal the shortlist of exceptional campaigns that have caught the attention of our esteemed judges. Will your work be among them?

Winners Announced: February 2025

Those who have truly set themselves apart as the creative leaders of the year.

VIEW THE CATEGORIES

Industry Sector Categories

Automotive and Transport

Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.

Banking and Finance

Awarded to the best creative idea for a bank or other organization in the financial sector.

Entertainment and Leisure

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

FMCG

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.

Health and Wellness

Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.

Not For Profit

Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.

Retail

Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.

Travel and Tourism

Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.

Utilities and Services

Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.

Media Channel Categories

The Media channel categories will showcase the very best work in any given media channel with one outright winner.

NEW: 30 second TV ad

Awarded to the best creative TV ad of 30 seconds or less. 

Audio

Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.

Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

NEW: Customer Experience

Awarded to the best creative customer experience idea.

NEW: Design

Awarded to the best creative design idea.

Film

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Film - Campaign

Film - Single

Gaming

Awarded to the best creative idea using in-game technology. 

Integrated

Awarded to the best creative idea across multiple channels.

Out of Home - Campaign

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Out of Home - Campaign

Out of Home - Single

Print

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

Craft

Art Direction

Awarded to the best creative idea of art direction. 

Casting

Awarded to creative excellence in casting for scripted commercial work.

Creative/Cultural Adaptation

Awarded for creative excellence in the adaptation of a global campaign which has been localized and adapted to meet the nuances across multiple cultures/countries . 

Direction

Awarded to the best creative work that shows how a director’s idea has been brought to life with a commercial advertising campaign.

Experiential and Spatial Design

Awarded to the best design of permanent and temporary spaces built for client activations.

Music

Awarded to the best creative idea of exceptional original music compositions created for commercial advertising campaigns.

Post Production

Awarded to the best post production. Including but not limited to all aspects of the edit, color correction, sound design, animation and visual effects within a commercial advertising campaign.

Photography

Awarded to the best creative idea for photography within a creative advertising campaign

Writing

Awarded to best creative idea for writing, including both script writing and copywriting.

FROM THE EDITORS

"IN A GLOBAL ECONOMY WHERE COMPETITION ONLY EVER INCREASES, CREATIVITY AND INNOVATION – THE VERY LIFEBLOOD OF THIS INDUSTRY – BECOME MORE IMPORTANT WITH EACH PASSING DAY.

And just as brands, products and services must face challenges from across the planet, the best creative thinking and biggest ideas, should excel on the world stage. That is the inspiration for the BIG Global Awards, a celebration of the best creativity from around the world that is too.”

David Brown

Co-Editor, Campaign Canada

  • The Campaign Global BIG Awards celebrates top-tier creativity from around the world, showcasing the nest of what 

    the global advertising community is capable of winning a Global BIG Award is truly a nod of approval on a worldwide stage.

    — Alison Weissbrot

    — Editor-in-Chief , Campaign US

  • Creativity has long been the neural catalyst of brand and marketing, responsible for evoking the right emotions and escorting consumers on their path to purchase. However, in an increasingly competitive landscape, where time and attention have become increasingly sought-after commodities, creative effectiveness and the actual impact of innovative ideas have come to the fore.

    True to its name, the Campaign Global BIG Awards brings the big and the bold together while evaluating the bang for your buck. These awards offer our Middle East agencies the perfect opportunity to claim a spot on the global podium by showcasing how they’ve raised the bar and demonstrated creative excellence in their campaigns.

    — Anup Oommen

    — Editor , Campaign Middle East

  • The Campaign BIG Global Awards offer a unique opportunity for Asia to shine on an international platform, showcasing a plethora of bold, insightful, and impactful work. This is the perfect stage for our region to embrace worldwide recognition, demonstrating the exceptional talent and creativity that drives our industry. Campaign have always been champions of excellence and dedication to craftsmanship, and these awards truly celebrate the remarkable achievements and innovative spirit within our community.

    — Rahat Kapur

    — Editor , Campaign Asia

  • Creativity is - and always will be - at the heart of great advertising and marketing communications, which is why the Campaign Big Global Awards hold a special place in the Campaign portfolio. These awards are an opportunity for agencies and their clients from every part of the world to compete on the global stage and to demonstrate their creative excellence and innovation.

    We are looking forward to seeing all of the entries and celebrating the best advertising work in the world.

    — Gideon Spanier

    — Editor-in-Chief , Campaign UK
MEET THE JUDGES

Addie Gillespie

Creative Director, Zulu Alpha Kilo

Alfred Wee

Executive Creative Director, McCANN Worldgroup Singapore

Al Mackie

Chief Creative Officer, RAPP UK

Andre Sallowicz

Creative Partner, AMV BBDO

Angeliki Kornelatou

Executive Creative Director, Ogilvy Greece

Benjamin Vendramin

Chief Creative and Content Officer, EssenceMediacom

Christina Yu

Partner, Chief Creative Officer, Lifelong Crush

Cristina Reina

CCO & Partner, Quality Experience

Dia Hassan

Partner, Chief Creative Officer, Create. Group and Create Production,

Doerte Spengler-Ahrens

Chairwoman, Jung von Matt

Doug Schiff

Creative Chairman, VML Ogilvy Japan

Erin Kawalecki

Partner & CCO, Angry Butterfly

Gabor Schreier

Chief Creative Officer, Saffron Brand Consultants

Gustavo Figueiredo

Group Creative Director, TBWA Singapore

Jason Sperling

Chief Creative Officer, INNOCEAN USA

Jo Wallace

Global ECD, Jellyfish

Jordan Hamer

VP, Executive Creative Director, One Twenty Three West

Kirsty Hathaway

Executive Creative Director, JOAN London

Kristian Eilertsen

Creative Director, &Co. / NoA

Kristine Holzhausen

CCO, Leo Burnett Germany

Lisa Nichols

Executive Creative Director, TBWA\MCR

Myriam Fynecontry-Herke

Executive Creative Director, VML

Nkululeko Vilakazi

Creative Director, Machine_

Noelia Fernández García

Executive Creative Director, Ogilvy Spain

Rae Stones

Executive Creative Director, Oliver

Rodolfo Fernandes

Group Creative Director, AKQA Bloom

Roman Carlo Olivarez

Executive Creative Director, MullenLowe TREYNA

Roy Yeo

Chief Creative Officer

Sam Stuchbury

Executive Creative Director, Motion Sickness

Susan Higgs

Executive Creative Director

Valerie Bounds

Co-Founder, Chief Creative & Strategy Officer, Aurora

Vini Dalvi

Chief Creative Officer, Publicis Toronto

CAMPAIGN BIG GLOBAL JUDGING

Our expert judging panel is composed of industry leaders from around the globe, and we take great pride in our rigorous and objective judging process.

Each entry will be evaluated by four to six judges, ensuring diverse perspectives hear your work. Our final judging panel will contain an inclusive range of individuals to fully represent the industry, guaranteeing a fair and comprehensive assessment of each submission.


PARTNERSHIP OPPORTUNITIES

The Campaign Big Global Awards recognize the most consistently creative agencies worldwide, offering industry suppliers a unique opportunity to connect with the core of the Campaign audience across the globe.

Partnering with us provides unparalleled branding and networking opportunities, allowing you to establish your brand in the hearts and minds of the most influential agencies worldwide.

Leverage our extensive marketing campaigns to boost brand awareness for your organization, its products, and services. By associating with excellence, you align your brand with the industry's best. The agencies that make it to our shortlist have been rigorously judged by a jury panel of top industry professionals.

To learn more about our sponsorship opportunities, please email: [email protected]

CONTACT US

Lilou Chinnery

Awards Enquiries

P: +44 (0)7502 605646

Jessica MacDermot

Global Portfolio Director

P: +44 (0)7976 730457 (UK) | +1 (437) 439 3051 (Canada)

Campaign BIG Regional Awards

For more information on entering your agency in your local market
Spikes Asia
UK Awards

Copyright © 2025 Haymarket Media Group Limited. All Rights Reserved.