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Agency: Uncommon Creative Studio
Client: British Airways

How do you capture the emotion of flying? That was the question Uncommon Creative Studio attempted to answer in this beautifully simplistic campaign.

Featuring just cropped images and clips of British Airways planes with various travellers peeking out of the windows, the ad doesn’t even show the airline’s full logo.

Instead, it focuses solely on the curiosity and wonder on the faces of the travellers gazing out of the aircraft windows and onto the world from 35,000ft.

Photographed by Pulitzer Prize-nominated Christopher Anderson, the concept plays on the trend of passengers usually taking pictures from their seats out of plane windows, but reverses this, spotlighting instead on their emotions as they look through onto their destination.

As the film itself surmises, there is “no call to action. No QR code. No logo. No strapline,” just the simple magic of flying.