Uber One 'Best Friends'

Agency: Mother
Client: Uber

This launch film features Hollywood icon Robert De Niro and rising British actor, Asa Butterfield forming an unlikely friendship after bonding over their uniquely banal shared passions for “eating food” and “going places.” Meanwhile, Uber one is a paid membership platform that allows members to save money and access benefits across Uber Eats and Uber Rides. In other words, it’s a membership exclusively for people who eat food and go places.

OOH and social expanded the campaign and built on the simplistically straightforward language of ‘Eating food and going places’.

Directed by David Shane, the film’s witty script brought the narrative to life and following its launch in October; by the end of December, Uber had reached 2m subscribers; far surpassing the goal of 1.6m by the end of 2023.