Owned By You, Right By You

Agency: VCCP
Client: Co-op

Inspired by a survey which revealed that over 50% of consumers admit they don’t understand what it means when a business is a co-operative or a mutual, this film has a sense of activism about it as it explains; “If you were inventing a business today, you’d invent Co-op.” Dating back to 1844, Co-op is owned by the people, for the people and its new brand proposition Owned by You, Right by You was created to tell the Nation why Co-op is different and how it brings value to its members; by lowering prices on the things people actually buy, as well as its social value, investing in communities, schools and neighbourhoods.

In collaboration with production company, Blinkink, the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film. All shots were then edited together in post-production to create the effect of one single receipt telling the story.