Inner Portrait by Refik Anadol

Agency: HeyMo ®️ The Experience Design Company
Client: Turkish Airlines

Turkish Airlines has created a project with Refik Anadol to strengthen its mission of building bridges between cultures. Presenting the biological&emotional effects of travel with an artistic and technological approach, the project appeals to individuals with a passion for travel and an interest in art. The project, which made its first launch at Art Basel, aims to increase brand loyalty and awareness. Execution; Turkish Airlines participated in Art Basel 2024 held at Basel, with the "Inner Portrait" project created by Refik Anadol using artificial intelligence&neuroscientific data, became the first Turkish partner of the fair. The project transformed travel experiences into art with visual narratives produced from participants' mind signals and biometric data. Result; The project, which strengthened its mission of building cultural bridges, increased brand perception and was experienced by nearly 5,000 visitors in the lounge area between June 10-16. Brand reached a wide art and culture audience.