CRACK THE CODE
Our Judges Reveal What Makes a Winning Entry!
"When it comes to a lens used to judge any work from my agency or in an award show I look through the lens of C.R.A.F.T.S. (Clear, Relevant, Achievable, Fresh,True, Shareable).
The Campaign BIG Global Awards are a chance to see best in class work and show the industry what the standard is."
Aaron Starkman, Chair of Judges
Global Chief Creative Officer, Rethink
"I'd love to award work that solves real business problems by tapping into insight and truth. Ideas that stand on their own without the crutch of media personalities, and that were appreciated by actual people outside the ad industry."
Jordan Hamer
VP, Executive Creative Director, One Twenty Three West
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Entries that present a simple yet powerful idea, combined with a genuinely one-of-a-kind strategy, and all brought to life through an exciting and engaging execution. Winning entries should be a testament to excellence and innovation, inspiring others, setting new standards, and embracing fresh perspectives.
— Alfred Wee
— Executive Creative Director , McCANN Worldgroup
The criteria of an agency submitting a body of work, in order to highlight how it's consistently creative is a breath of fresh air. They will potentially change how we view we view what makes agencies good versus great versus iconic. They will set a new bar.
— Jabulani Sigege
— Executive Creative Director , Machine_
Creating groundbreaking work is extremely hard. Consistently doing so is so much harder. That's why an award that recognises all this effort is so valuable - and relevant - to the industry. It goes beyond recognising one piece of advertising, but the entire long-standing network of support a company puts behind its creative efforts.
— Simona Suman
— Chief Creative Officer , Wunderman Thompson Germany
