Trollboards

Agency: Courage
Client: Skyscanner

“Cancun" has been an NBA inside joke for 25 years. It started in the huddle and now it’s a well known meme to signal the end of someone’s season. Our insight was to use this travel related piece of NBA culture to connect Skyscanner with basketball fans across North America.

So, when the Dallas Mavericks went down to the LA Clippers, we decided to have a little fun at their expense. Playing into the well known joke, we bought out the 100ft billboard outside LA’s arena. No NBA logos, no players, no stats, just a simple message: “Dallas to Cancun. For great flights to Cancun, visit Skyscanner.” Using a timeless joke, and a simple billboard, we started a conversation. In the first 24 hours the stunt drove over 1 billion media impressions and more than 3.5 million impressions on X (Twitter) - making it Skyscanner’s most successful ad.