Agency: Joint
Client: Amazon Business
In this campaign, Amazon Business (Amazon's B2B comprehensive procurement solution) takes an entirely new approach to B2B advertising, breaking away from the traditional office scenes and predictable marketing. Recognizing that procurement professionals are seeking fresh, engaging content, we’ve created metaphorical worlds that bring procurement challenges to life in fun, imaginative ways. The first three films in the series transport our audience to ancient Rome, a pirate ship, and Leonardo Da Vinci’s studio. Each setting highlights the procurement challenges professionals face and showcases how Amazon Business’ “Smart Business Buying” features could have transformed these scenarios. The result? Business growth and efficiency in even the most unlikely situations. As this long-running campaign unfolds, the question is: Where will Amazon Business take us next?
