Windows

Agency: Uncommon Creative Studio
Client: British Airways

British Airways normally has quite a lot to say.

As part of its wider ‘ British Original’ platform, the airline must communicate a wide suite of functional and destination messages. But to drive critical emotional affinity for the brand, we needed the opposite. Something incredibly simple. A single question. How do you capture the emotion of flying? The truth is, in their pursuit of cheaper, more economical offers, most airlines strip out magic and emotion. And while destinations are brilliant - we’ve all forgotten that there’s something magical in the simple act of flying. Of looking out the window, and letting the world change you. And that’s what we wanted to capture here.