Have AI Break

Agency: Courage
Client: Nestlé Canada

When a Google study detailed how writing “take a breath” before prompting AI garnered a more accurate response, it had us thinking — would this work with the world’s most iconic tagline? Have AI Break shows how effectively the famous KitKat tagline improved AI responses, and the reception it earned after.

Grounded in credible Google DeepMind research, we gave the world a new way to optimize large language model AI platforms with the help of our iconic tagline.