Car Parts for Life

Agency: De La Cruz / Ogilvy
Client: Fundación Stefano, Plaza Las Américas & Plaza del Caribe malls

Car Parts for Life transformed the massive amount of vehicles in Puerto Rico with replacement parts into powerful advocates for organ donation. Each donated car part was designed to feature handwritten messages from real organ recipients, turning these cars into mobile storytellers.These "transplant recipient cars" were showcased at the island’s most popular auto shows in malls, equipped with proximity sensors to share life changing stories from recipients and encourage others to register as donors. This movement sparked a national conversation and drove a 45% increase in organ donor registrations. Each car became more than a mode of transportation, it became a life changing messenger, inspiring a nation to come together and give the ultimate gift: the gift of life.