Yes, Couch!

Agency: Mojo Supermarket | Creative X
Client: Facebook

To make Facebook relevant to young adults, we had to become part of the cultural conversations they’re already having. So when the world was buzzing about Jeremy Allen White’s Calvin Klein campaign, we saw the perfect opportunity. A couple days later we sourced the couch from the ad and placed it on Facebook Marketplace. The listing read “FREE — Red corduroy sofa from famous ripped chef shoot” accompanied by pictures of the sofa on an NYC rooftop. Within minutes the listing went viral. We harnessed the attention and reached out to the queen of couch convos herself – Drew Barrymore - to give it away to our deserving recipient on her TV show.The couch - and Facebook - were centerpieces across TWO episodes with millions of eyeballs.