Yours for 200 Years

Agency: VCCP
Client: Mondelēz

To mark their 200th year, Cadbury ‘Birthday’ tells a timeless story of generosity, starting in 1824 and subtly progressing through time to modern day. As a recreation of a classic Cadbury advert from 2018, the VFX team faced the huge challenge that the young actress was now so much older. This meant complex head replacements on all shots. Body doubles and a mixture of VFX techniques had to be used. Head tracking and light rendering were needed in 3D, whilst the backgrounds also had to be matte painted to faithfully recreate Britain from the past.