The Ordinary

Agency: The Ordinary
Client: The Ordinary

In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims.

The work calls attention to the power of negative space and restraint through strikingly simple and meticulously crafted Out-of-Home. “The Ordinary” represents the brand’s latest step towards changing the perception of the beauty industry by offering a voice of transparency alongside well-known, high-quality formulations at a sensible price. This global campaign includes iconic placements across the Canada, the US and UK created in partnership with Uncommon Creative Studio.