Rogers x TIFF

Agency: Publicis Toronto
Client: Rogers

As the new presenting sponsor of the Toronto International Film Festival, Rogers wanted to show passionate movie lovers that we helped bring the best in film to Canada. During the festival, everyone in the city becomes a film buff sharing opinions after every movie. To maximize watchability for film buffs we created two alternating spots. Each spot showcased iconic Toronto locations and personalities sharing their own hot takes. To accompany our spots, we shared all the action from the red carpet to social and flooded Toronto with out-of-home celebrating the city’s love of film during TIFF.