The Legend...Is Back

Agency: Born Social
Client: Ford

Ford brought back the rebellious Capri, known for its nonconformist appeal, so this gave us permission to use mischief as our creative platform to be playful with the category and advertise the car in a mischievous way rooted in social. We started by pairing it with 90s football icon Eric Cantona, a figure synonymous with defiance and individuality. The campaign walked the fine line between the plausible and absurd, which was key for shareability, seeding ‘easter eggs’ across social to fuel speculation and viral engagement.

We blended nostalgia with disruption, reviving a classic car in a way that subverted traditional EV marketing with social, engineering virality at the heart of everything we did. Once we had applied a modern lens to the historically loved car, we tapped into newstalgia, playing with the juxtaposition of old and new throughout the campaign speaking to both original Ford Capri fans and EV innovators.