A British Original

Agency: Uncommon Creative Studio
Client: British Airways

We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employees & the nation which help to make the airline, a British Original.

A British Original continued into '24, with a new series of executions, continuing to explore the individual & original reasons people travel, this time celebrating unique & contextual moments. The new executions used playful art direction & motion to build upon the design, demonstrating a high level of craft, embracing some of advertising oldest skills, writing & design, to make a modern classic. The campaign was global and ran across TV, OOH, press and digital channels.