The Planet’s Scariest Bouquet

Agency: Zulu Alpha Kilo
Client: Environmental Leadership Canada

COP28 is the world’s most important climate conference, many organisations look to drive climate action by talking about the destruction, decimation and extinction brought on by climate change. We decided to focus on something scarier—the growth of two new species of flowers, threatening to change the landscape of Antarctica. To introduce the Planet’s Scariest Bouquet to the world, we delivered one to the world’s biggest climate conference, COP28 in Dubai.

The Planet’s Scariest Bouquet was a carefully crafted replica of the Antarctic flowers that threaten the continent. The bouquet was 3-D printed and finished with epoxy resin to precisely resemble Antarctic Pearlwort and Hair Grass. By recreating the bouquet, we didn’t require shipping any flowers from Antarctica and helped to reduce the carbon footprint of the project.