UnLandmarks

Agency: Uncommon Creative Studio
Client: Humanise

The Humanise Campaign, launched by Heatherwick Studios in October 2023, aims to spark a global movement calling for radically more human buildings. The campaign shines a light on the catastrophic impact boring, soulless buildings have on our mental health and the health of our planet.

But most people don’t realise that boring buildings are even an issue. We needed to open people’s eyes in a bold, compelling way. Most people may not care about everyday buildings. So we decided to link this issue to buildings that people actually do care about. Interesting buildings lie at the heart of British culture. Our cities are full of iconic streets and priceless landmarks. But a lot of what we’re building for the future is drab, dreary and depressing. So what if we could take our most beloved buildings, and ruin them using today’s most boring architectural trends?