Agency: Mojo Supermarket | Creative X
Client: Facebook
With ‘Yes, Couch!’ we created a viral social activation that embedded Facebook into a cultural moment the whole world was talking about. When Jeremy Allen White’s Calvin Klein campaign took the internet by storm, Facebook reacted by sourcing the exact couch from shoot, listing it on Facebook Marketplace, and promoting it via social and PR. Within minutes, everyone was talking about it. Thousands of inquiries flooded the inbox, but even better than that? Thousands of people had shared and posted the listing. This couch went from Facebook Marketplace to TikTok, the New York Times, TMZ, the Drew Barrymore Show, and beyond. We had successfully embedded the Facebook brand into a viral cultural moment while directing traffic straight to the Facebook app all while reminding the world of the magic found on Facebook Marketplace.
