Owned By You, Right By You

Agency: VCCP
Client: Co-op

Co-op may have been born in 1844, but is a true business made for today: owned by the people, for the people.

The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members. We launched on ITV with our hero 60”. In collaboration with production company, Blinkink, the work was created using stop-motion animation, with each frame actually being printed and cut through the receipt printer, and then shot on film.