THE ULTIMATE CELEBRATION OF CREATIVITY
After months of anticipation, the Campaign Big Global Awards have been revealed! From bold ideas to boundary-pushing campaigns, these creative leaders have set a new benchmark for excellence in marketing and advertising.
A huge congratulations to all the winners - your work has inspired, challenged, and redefined the creative landscape on a global scale.
Want to enter next year? Register your interest now to be the first to know when entries open for the 2026 Campaign BIG Global Awards.
FROM THE EDITORS

"IN A GLOBAL ECONOMY WHERE COMPETITION ONLY EVER INCREASES, CREATIVITY AND INNOVATION – THE VERY LIFEBLOOD OF THIS INDUSTRY – BECOME MORE IMPORTANT WITH EACH PASSING DAY.
And just as brands, products and services must face challenges from across the planet, the best creative thinking and biggest ideas, should excel on the world stage. That is the inspiration for the BIG Global Awards, a celebration of the best creativity from around the world that is too.”
David Brown
Co-Editor, Campaign Canada
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The Campaign Global BIG Awards celebrates top-tier creativity from around the world, showcasing the nest of what
the global advertising community is capable of winning a Global BIG Award is truly a nod of approval on a worldwide stage.
— Alison Weissbrot
— Editor-in-Chief , Campaign US
Creativity has long been the neural catalyst of brand and marketing, responsible for evoking the right emotions and escorting consumers on their path to purchase. However, in an increasingly competitive landscape, where time and attention have become increasingly sought-after commodities, creative effectiveness and the actual impact of innovative ideas have come to the fore.
True to its name, the Campaign Global BIG Awards brings the big and the bold together while evaluating the bang for your buck. These awards offer our Middle East agencies the perfect opportunity to claim a spot on the global podium by showcasing how they’ve raised the bar and demonstrated creative excellence in their campaigns.
— Anup Oommen
— Editor , Campaign Middle East
The Campaign BIG Global Awards offer a unique opportunity for Asia to shine on an international platform, showcasing a plethora of bold, insightful, and impactful work. This is the perfect stage for our region to embrace worldwide recognition, demonstrating the exceptional talent and creativity that drives our industry. Campaign have always been champions of excellence and dedication to craftsmanship, and these awards truly celebrate the remarkable achievements and innovative spirit within our community.
— Rahat Kapur
— Editor , Campaign Asia
Creativity is - and always will be - at the heart of great advertising and marketing communications, which is why the Campaign Big Global Awards hold a special place in the Campaign portfolio. These awards are an opportunity for agencies and their clients from every part of the world to compete on the global stage and to demonstrate their creative excellence and innovation.
We are looking forward to seeing all of the entries and celebrating the best advertising work in the world.
— Gideon Spanier
— Editor-in-Chief , Campaign UK
INTRODUCING OUR CHAIR OF JUDGES
MEET THE JUDGES
CAMPAIGN BIG GLOBAL JUDGING
Our expert judging panel is composed of industry leaders from around the globe, and we take great pride in our rigorous and objective judging process.
Each entry will be evaluated by four to six judges, ensuring diverse perspectives hear your work. Our final judging panel will contain an inclusive range of individuals to fully represent the industry, guaranteeing a fair and comprehensive assessment of each submission.
VIEW THE 2025 CATEGORIES
Industry Sector Categories
Automotive and Transport
Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.
Banking and Finance
Awarded to the best creative idea for a bank or other organization in the financial sector.
Entertainment and Leisure
Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.
FMCG
Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.
Health and Wellness
Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.
Not For Profit
Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.
Retail
Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.
Travel and Tourism
Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.
Utilities and Services
Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.
Media Channel Categories
The Media channel categories will showcase the very best work in any given media channel with one outright winner.
NEW: 30 second TV ad
Awarded to the best creative TV ad of 30 seconds or less.
Audio
Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.
Experiential
Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
NEW: Customer Experience
Awarded to the best creative customer experience idea.
NEW: Design
Awarded to the best creative design idea.
Film
Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
Film - Campaign
Film - Single
Gaming
Awarded to the best creative idea using in-game technology.
Integrated
Awarded to the best creative idea across multiple channels.
Out of Home - Campaign
Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
Out of Home - Campaign
Out of Home - Single
Print
Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
Social
Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.
Craft
Art Direction
Awarded to the best creative idea of art direction.
Casting
Awarded to creative excellence in casting for scripted commercial work.
Creative/Cultural Adaptation
Awarded for creative excellence in the adaptation of a global campaign which has been localized and adapted to meet the nuances across multiple cultures/countries .
Direction
Awarded to the best creative work that shows how a director’s idea has been brought to life with a commercial advertising campaign.
Experiential and Spatial Design
Awarded to the best design of permanent and temporary spaces built for client activations.
Music
Awarded to the best creative idea of exceptional original music compositions created for commercial advertising campaigns.
Post Production
Awarded to the best post production. Including but not limited to all aspects of the edit, color correction, sound design, animation and visual effects within a commercial advertising campaign.
Photography
Awarded to the best creative idea for photography within a creative advertising campaign
Writing
Awarded to best creative idea for writing, including both script writing and copywriting.
THREE REASONS TO ENTER
Entering the Awards can bring BIG benefits
1. GLOBAL RECOGNITION
Gain worldwide recognition for your creativity. Winning or even being shortlisted can boost your reputation in the industry.
2. CLIENT APPEAL
Boost client attraction and retention effortlessly by being an award-winning, globally recognized company that delivers exceptional campaigns
3. CELEBRATE INNOVATION
Shine on the world stage with an award that honors your game-changing ideas and celebrates your bold and innovative spirit
PARTNERSHIP OPPORTUNITIES
The Campaign Big Global Awards recognize the most consistently creative agencies worldwide, offering industry suppliers a unique opportunity to connect with the core of the Campaign audience across the globe.
Partnering with us provides unparalleled branding and networking opportunities, allowing you to establish your brand in the hearts and minds of the most influential agencies worldwide.
Leverage our extensive marketing campaigns to boost brand awareness for your organization, its products, and services. By associating with excellence, you align your brand with the industry's best. The agencies that make it to our shortlist have been rigorously judged by a jury panel of top industry professionals.
To learn more about our sponsorship opportunities, please email: [email protected]
CONTACT US
Jessica MacDermot
Global Portfolio Director
P: +44 (0)7976 730457 (UK) | +1 (437) 439 3051 (Canada)
Campaign BIG Regional Awards
For more information on entering your agency in your local market
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