Client: Rogers
The idea was to transform a credit card from a transactional product into a cultural bridge. Newcomers to Canada arrive with established credit histories from their home countries, but those histories often vanish at the border, leaving them locked out of essentials like mobile services, housing, and banking. Rogers Bank solved this by partnering with a cross-border credit data provider, enabling international credit histories to be recognized in Canada. This innovation allowed newcomers to access a Rogers Red Mastercard and mobile services immediately, while also starting to build domestic credit. The campaign’s creative approach went beyond finance and telecom, embedding social inclusion at its core. Through multilingual storytelling and community-based outreach, it reflected the lived realities of immigrant audiences. What began as a simple credit card became a symbol of recognition and belonging—redefining customer acquisition as an empathetic, purposeful act that fused commerce with inclusion.
