Client: Free2move, Initiative Vermisste Kinder
Turning a blindspot into a spotlight – Screen2Save aimed to make the invisible visible by transforming media spaces into alert channels. The campaign established Germany’s first real-time, geo-targeted alert system for missing children. Once a police-confirmed report was issued, the child’s photo and key details were displayed on Free2move in-car screens, retail media in supermarkets, and social media platforms in the area where the child was last seen. Screen2Save transformed each channel into an active part of the alert chain – with concise formats in vehicles, more detailed messaging in retail, and broad digital impact across TV, DOOH, and social media – prompting fast and widespread public awareness.
