LEGO - NEVER STOP PLAYING

Client: LEGO

In Never Stop Playing, The LEGO Group’s brand film, Hollywood icon Tom Holland personifies The Playmaker - a hero for those who refuse to give up creativity as they grow, even when the world tells them to “get serious.” Through nine characters - from a space general to an inventor and a grandpa - Holland explores the question “to play or not to play?” and always chooses to Never Stop Playing.

In him, we see ourselves and the choice to stay playful as we proudly hold our LEGO bricks to the sky. The film transforms The LEGO brand’s philosophy into a cinematic celebration of imagination, humor and colour. Set to a thumping AC/DC track that gives this timeless message the swagger and energy a new generation of fans demand - it powerfully expresses the brand belief that those who Never Stop Playing are the ones who will Rebuild the World.