Ding Dong

Client: Techem

Techem‘s newest generations of heat cost allocators can remotely read the gas meter. We were tasked to deliver a campaign that makes them stand out in the market. But how to promote them in a fun and unexpected way? Ding Dong. A fun-driven journey captivates the listener from start to finish. It’s Peter, the gas meter reader, that never really comes at the right time. Like just when swinging in a love swing, having a weird beard on or still wearing the stupid mask from last night’s Halloween party. 

The repetitive “Ding Dong“ re-sparks the joy of these hilarious moments. We created melodies that were memorable and playful, resulting in a catchy composition that takes humor in tech-marketing to a new level. By leveraging fun and a universally relatable insight, the campaign successfully shifted perceptions of Techem’s heat cost allocators from boring and complex to accessible and engaging.