Daisy vs Scammers

Client: O2

Do influencers have to be human? O2 didn’t think so.

O2 faced a significant challenge: scammers impersonating their brand were damaging customer trust while operating beyond legal reach. So, who you gonna call? Meet Daisy, a 78-year-old AI granny built to fight scammers by wasting their time—and influencing the nation in the process. Powered by advanced Gen-AI and real scammer data from renowned YouTube scambaiter Jim Browning, Daisy responds to scam calls, rambling about her grandchildren, forgetting her bank details, and sharing her lemon meringue recipe. We turned these authentic-sounding conversations with infuriated scammers into compelling social content that connected with audiences. But she’s more than a ‘scambaiter’—she’s an educator. Through O2’s social channels, Daisy exposes real scamming tactics, turning engagement into awareness. With 1,000s of scammers stalled, 1 billion impressions, and 1,800+ press features, Daisy proves AI can fight fraud while winning hearts and headlines.