Client: Lufthansa
Lufthansa wants to inspire people to embark on new adventures. All they need to do is let go of doubt and say Yes to a leap of faith. Our task was to capture this anticipation and showcase the incredibly wide range of destinations on offer in an entertaining and emotional way. In the campaign film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. Inspired by magical realism, the result is a stunning visual journey that perfectly blends reality and dream. The camera stays unusually close to the protagonist, which is very uncommon for travel advertising. The visuals blend slow motion with fast cuts, crystal-clear images with blurred motion. Until, finally, she finds herself in the cabin of a Lufthansa flight, enroute to her next adventure.
