| Best Brand Repositioning |
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<p>Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.</p> |
| Best Idea for a Social Purpose |
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<p>Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behavior.</p> |
| Best Use of an Influencer/Creator or Celebrity |
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<p>This category awards the most creative campaign that used one or more social media influencers/creators or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.</p> |
| Branded Content |
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<p>This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.</p> |
| Original Idea |
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<p>Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea. </p> |
| NEW FOR 2026: CREATIVE EXCELLENCE |
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<p>Get Ready: BIGGER, BOLDER, and Brand-New for 2026!</p><p>The BIG Global Awards are turning up the volume in 2026 with a fresh lineup of groundbreaking categories that celebrate the sharpest ideas in branding, storytelling, and cultural influence. From standout brand revamps to purpose-led campaigns, original content, and disruptive new launches. If it breaks through, it belongs here.</p> |
| Automotive & Transport |
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<p>Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.</p> |
| Banking & Finance |
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<p>Awarded to the best creative idea for a bank or other organization in the financial sector.</p> |
| FMCG |
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<p>Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.</p> |
| Health and Wellness |
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<p>Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.</p> |
| Giving Back |
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<p style="line-height: 1.5">Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.</p> |
| Retail |
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<p style="line-height: 1.5">Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.</p> |
| Travel and Tourism |
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<p>Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.</p> |
| Utilities and Services |
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<p>Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.</p> |
| INDUSTRY SECTOR |
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<p>Great ideas happen everywhere. These categories recognize standout creative work across key industries. Whether you're selling cars, launching apps, or championing a cause, this is where sector-specific brilliance gets its recognition! If your ideas connect with audiences, drive business, and stand out in your field - these are for you. </p> |
| Audio |
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<p>Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.</p> |
| Experiential |
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<p style="line-height: 1.5">Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.</p> |
| Customer Experience |
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<p>Awarded to the best creative customer experience idea.</p> |
| Film |
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<p style="line-height: 1.5">Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.</p> |
| Out of Home |
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<p>Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.</p> |
| Social |
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<p>Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.</p> |
| MEDIA CHANNEL CATEGORIES |
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<p style="line-height: 1.5"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">The Media channel categories will showcase the very best work in any given media channel with one outright winner. </span>These categories reward creativity that makes the most of its chosen platform. Whether through sight, sound, or experience, the best work connects with audiences in ways only that medium can deliver.</p> |
