Category Name | Category Id | Category Item Id | Description |
---|---|---|---|
Automotive and Transport | 4kq7prdaa64cxxjjpx5egcfxxr | 4qa381k9nx8zrvm4kmhwjeqqmh | <p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel. </span></span><br></p> |
Banking and Finance | 4kq7prdaa64cxxjjpx5egcfxxr | 428ark8775jtexevxzj9baz9dt | <p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to the best creative idea for a bank or other organization in the financial sector.</span></span><br></p> |
Entertainment and Leisure | 4kq7prdaa64cxxjjpx5egcfxxr | 4rbmjqq3m2r4r0pxj28x1qtb43 | <p>Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.<br></p> |
FMCG | 4kq7prdaa64cxxjjpx5egcfxxr | 4qjfwxcdmndenyp8jdqpjttrn4 | <p>Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.<br></p> |
Health and Wellness | 4kq7prdaa64cxxjjpx5egcfxxr | 4r75prk9316g2vkz254h57pzxb | <p>Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.<br></p> |
Not For Profit | 4kq7prdaa64cxxjjpx5egcfxxr | 4yzmbhsx3kc0gtmvvakc9gpgcw | <p>Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.<br></p> |
Retail | 4kq7prdaa64cxxjjpx5egcfxxr | 4x7r34srs1jkt15chbbfk60m4y | <p>Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.<br></p> |
Travel and Tourism | 4kq7prdaa64cxxjjpx5egcfxxr | 4nw2kv9a0fg32t85s8s9p2jrc4 | <p>Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.<br></p> |
Utilities and Services | 4kq7prdaa64cxxjjpx5egcfxxr | 4z6xw55kjfyzerwve8n7ttwx4z | <p>Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.</p> |
Industry Sector Categories | 4kq7prdaa64cxxjjpx5egcfxxr | 40w299g0tm57aype7jzevkxz4q | |
NEW: 30 second TV ad | 4kq7prdaa64cxxjjpx5egcfxxr | 4bej5mmgkxkbwx330z9a2ewmdf | <p>Awarded to the best creative TV ad of 30 seconds or less. <br></p> |
Audio | 4kq7prdaa64cxxjjpx5egcfxxr | 4a5drhttn3szfx3g2zjwtmw65w | <p>Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.<br></p> |
Experiential | 4kq7prdaa64cxxjjpx5egcfxxr | 4dp34s4fgh125vc1wp17aw9yng | <p>Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.</p> |
NEW: Customer Experience | 4kq7prdaa64cxxjjpx5egcfxxr | 46pkg55zttfyh2p9fk2f6xakxs | <p>Awarded to the best creative customer experience idea.<br></p> |
NEW: Design | 4kq7prdaa64cxxjjpx5egcfxxr | 4cq8gamtww2mh59c4r06gxk4dm | <p>Awarded to the best creative design idea.<br></p> |
Film | 4kq7prdaa64cxxjjpx5egcfxxr | 44v3nx0ceffbrx66czj6q15fda | <p>Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.</p> |
Gaming | 4kq7prdaa64cxxjjpx5egcfxxr | 4wnf5zpw582qy364gm35yj6cc7 | <p>Awarded to the best creative idea using in-game technology. <br></p> |
Integrated | 4kq7prdaa64cxxjjpx5egcfxxr | 41amwve9d0qm75ynaet45eyddx | <p>Awarded to the best creative idea across multiple channels.<br></p> |
Out of Home | 4kq7prdaa64cxxjjpx5egcfxxr | 4swj9wb7sbw3e69zaqd1nw9gcv | <p>Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.<br></p> |
4kq7prdaa64cxxjjpx5egcfxxr | 45sde5abx9kx6zbsgftpsf30xc | <p>Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.<br></p> | |
Social | 4kq7prdaa64cxxjjpx5egcfxxr | 4x6mgrc752yhs4nrewnf4z2ndx | <p>Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.<br></p> |
Media Channel Categories | 4kq7prdaa64cxxjjpx5egcfxxr | 4g0zx67qt6s1kxqx1nrrxm6gmb | <p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">The Media channel categories will showcase the very best work in any given media channel with one outright winner. </span></span><br></p> |
Art Direction | 4kq7prdaa64cxxjjpx5egcfxxr | 4h5y8nrd9xw9qv9rdk4d39zfmn | <p>Awarded to the best creative idea of art direction. <br></p> |
Casting | 4kq7prdaa64cxxjjpx5egcfxxr | 4vf7zqgcdngbbxabxfs04h1jcg | <p>Awarded to creative excellence in casting for scripted commercial work.</p> |
Creative/Cultural Adaptation | 4kq7prdaa64cxxjjpx5egcfxxr | 4rrr740vp829zvjkqgff6hmrw2 | <p>Awarded for creative excellence in the adaptation of a global campaign which has been localized and adapted to meet the nuances across multiple cultures/countries . <br></p> |
Direction | 4kq7prdaa64cxxjjpx5egcfxxr | 402qetjcqzn2qwvtspg2v3hvw3 | <p>Awarded to the best creative work that shows how a director’s idea has been brought to life with a commercial advertising campaign.</p> |
Experiential and Spatial Design | 4kq7prdaa64cxxjjpx5egcfxxr | 4gc8m1t69780q0bkp6aaqwajns | <p>Awarded to the best design of permanent and temporary spaces built for client activations.</p> |
Music | 4kq7prdaa64cxxjjpx5egcfxxr | 49h6spnj2k9ny727pmmrev9snm | <p>Awarded to the best creative idea of exceptional original music compositions created for commercial advertising campaigns.</p> |
Post Production | 4kq7prdaa64cxxjjpx5egcfxxr | 4hcas08sp1kp3xgtn61j91734y | <p>Awarded to the best post production. Including but not limited to all aspects of the edit, color correction, sound design, animation and visual effects within a commercial advertising campaign.<br></p> |
Photography | 4kq7prdaa64cxxjjpx5egcfxxr | 47dbz4c9bnvcfv08c6ygx0n94y | <p>Awarded to the best creative idea for photography within a creative advertising campaign<br></p> |
Writing | 4kq7prdaa64cxxjjpx5egcfxxr | 4br0p50xent5sxvgg45t6drs53 | <p dir="ltr" style="line-height: 1.2; margin-top: 0; margin-bottom: 0"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to best creative idea for writing, including both script writing and copywriting.</span></p> |
Craft | 4kq7prdaa64cxxjjpx5egcfxxr | 4kwgprettw8fqz87jcepqgv2na |
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