| Automotive and Transport |
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<p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel. </span></span><br></p> |
| Banking and Finance |
4kq7prdaa64cxxjjpx5egcfxxr |
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<p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to the best creative idea for a bank or other organization in the financial sector.</span></span><br></p> |
| Entertainment and Leisure |
4kq7prdaa64cxxjjpx5egcfxxr |
4rbmjqq3m2r4r0pxj28x1qtb43 |
<p>Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.<br></p> |
| FMCG |
4kq7prdaa64cxxjjpx5egcfxxr |
4qjfwxcdmndenyp8jdqpjttrn4 |
<p>Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.<br></p> |
| Health and Wellness |
4kq7prdaa64cxxjjpx5egcfxxr |
4r75prk9316g2vkz254h57pzxb |
<p>Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.<br></p> |
| Not For Profit |
4kq7prdaa64cxxjjpx5egcfxxr |
4yzmbhsx3kc0gtmvvakc9gpgcw |
<p>Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.<br></p> |
| Retail |
4kq7prdaa64cxxjjpx5egcfxxr |
4x7r34srs1jkt15chbbfk60m4y |
<p>Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.<br></p> |
| Travel and Tourism |
4kq7prdaa64cxxjjpx5egcfxxr |
4nw2kv9a0fg32t85s8s9p2jrc4 |
<p>Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.<br></p> |
| Utilities and Services |
4kq7prdaa64cxxjjpx5egcfxxr |
4z6xw55kjfyzerwve8n7ttwx4z |
<p>Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.</p> |
| Industry Sector Categories |
4kq7prdaa64cxxjjpx5egcfxxr |
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|
| NEW: 30 second TV ad |
4kq7prdaa64cxxjjpx5egcfxxr |
4bej5mmgkxkbwx330z9a2ewmdf |
<p>Awarded to the best creative TV ad of 30 seconds or less. <br></p> |
| Audio |
4kq7prdaa64cxxjjpx5egcfxxr |
4a5drhttn3szfx3g2zjwtmw65w |
<p>Awarded to the best creative idea in audio. Includes any form of radio broadcast and internet advertising, streaming audio content, downloadable content and podcasts.<br></p> |
| Experiential |
4kq7prdaa64cxxjjpx5egcfxxr |
4dp34s4fgh125vc1wp17aw9yng |
<p>Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.</p> |
| NEW: Customer Experience |
4kq7prdaa64cxxjjpx5egcfxxr |
46pkg55zttfyh2p9fk2f6xakxs |
<p>Awarded to the best creative customer experience idea.<br></p> |
| NEW: Design |
4kq7prdaa64cxxjjpx5egcfxxr |
4cq8gamtww2mh59c4r06gxk4dm |
<p>Awarded to the best creative design idea.<br></p> |
| Film |
4kq7prdaa64cxxjjpx5egcfxxr |
44v3nx0ceffbrx66czj6q15fda |
<p>Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.</p> |
| Gaming |
4kq7prdaa64cxxjjpx5egcfxxr |
4wnf5zpw582qy364gm35yj6cc7 |
<p>Awarded to the best creative idea using in-game technology. <br></p> |
| Integrated |
4kq7prdaa64cxxjjpx5egcfxxr |
41amwve9d0qm75ynaet45eyddx |
<p>Awarded to the best creative idea across multiple channels.<br></p> |
| Out of Home |
4kq7prdaa64cxxjjpx5egcfxxr |
4swj9wb7sbw3e69zaqd1nw9gcv |
<p>Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.<br></p> |
| Print |
4kq7prdaa64cxxjjpx5egcfxxr |
45sde5abx9kx6zbsgftpsf30xc |
<p>Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.<br></p> |
| Social |
4kq7prdaa64cxxjjpx5egcfxxr |
4x6mgrc752yhs4nrewnf4z2ndx |
<p>Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.<br></p> |
| Media Channel Categories |
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<p><span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">The Media channel categories will showcase the very best work in any given media channel with one outright winner. </span></span><br></p> |
| Art Direction |
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4h5y8nrd9xw9qv9rdk4d39zfmn |
<p>Awarded to the best creative idea of art direction. <br></p> |
| Casting |
4kq7prdaa64cxxjjpx5egcfxxr |
4vf7zqgcdngbbxabxfs04h1jcg |
<p>Awarded to creative excellence in casting for scripted commercial work.</p> |
| Creative/Cultural Adaptation |
4kq7prdaa64cxxjjpx5egcfxxr |
4rrr740vp829zvjkqgff6hmrw2 |
<p>Awarded for creative excellence in the adaptation of a global campaign which has been localized and adapted to meet the nuances across multiple cultures/countries . <br></p> |
| Direction |
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<p>Awarded to the best creative work that shows how a director’s idea has been brought to life with a commercial advertising campaign.</p> |
| Experiential and Spatial Design |
4kq7prdaa64cxxjjpx5egcfxxr |
4gc8m1t69780q0bkp6aaqwajns |
<p>Awarded to the best design of permanent and temporary spaces built for client activations.</p> |
| Music |
4kq7prdaa64cxxjjpx5egcfxxr |
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<p>Awarded to the best creative idea of exceptional original music compositions created for commercial advertising campaigns.</p> |
| Post Production |
4kq7prdaa64cxxjjpx5egcfxxr |
4hcas08sp1kp3xgtn61j91734y |
<p>Awarded to the best post production. Including but not limited to all aspects of the edit, color correction, sound design, animation and visual effects within a commercial advertising campaign.<br></p> |
| Photography |
4kq7prdaa64cxxjjpx5egcfxxr |
47dbz4c9bnvcfv08c6ygx0n94y |
<p>Awarded to the best creative idea for photography within a creative advertising campaign<br></p> |
| Writing |
4kq7prdaa64cxxjjpx5egcfxxr |
4br0p50xent5sxvgg45t6drs53 |
<p dir="ltr" style="line-height: 1.2; margin-top: 0; margin-bottom: 0"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline">Awarded to best creative idea for writing, including both script writing and copywriting.</span></p> |
| Craft |
4kq7prdaa64cxxjjpx5egcfxxr |
4kwgprettw8fqz87jcepqgv2na |
|
