Get Ready: BIGGER, BOLDER, and Brand-New for 2026!
The BIG Global Awards are turning up the volume in 2026 with a fresh lineup of groundbreaking categories that celebrate the sharpest ideas in branding, storytelling, and cultural influence. From standout brand revamps to purpose-led campaigns, original content, and disruptive new launches. If it breaks through, it belongs here.
Best Brand Repositioning
Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.
Best Idea for a Social Purpose
Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behavior.
Best Use of an Influencer/Creator or Celebrity
This category awards the most creative campaign that used one or more social media influencers/creators or a celebrity’s social platforms to increase the brand's reach. This can be as a standalone initiative or as part of a wider campaign.
Branded Content
This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.
Creative Idea for a New Brand
Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut through is essential and this category will reward those creative ideas for new brands doing just that.
Original Idea
Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.