Simon Lloyd

Simon studied at Bucks University and cut his teeth at the digital hot shop of the day, Glue London. Here, he produced award-winning work for both Mini and Virgin and immersed himself in the world of technology and interactivity. He then became Creative Digital Head at Lowe London, where he worked on Stella, Nokia and was first introduced to the John Lewis brand, before moving to a little know start up called adamandeve. He spent the next ten years at what was to become the agency of the decade, seeing it grow from an independent with some twenty people, thorough a merger with DDB and beyond to global success. adamandeveDDB has been awarded Campaign Agency of the Year every year since 2014 and was crowned Campaign Agency of the Decade in 2020. Creative highlights included John Lewis & Waitrose Christmas, Fosters, Aviva, Virgin, Pottermore, Google and Budweiser. In 2020, Simon joined dentsuMB by becoming the CCO of the UK. Launching as Dentsu Creative in June of 2022. The profile of the agency grew significantly in his two years with the agency moving from a 6 to a 7 in the Campaign school report, and with the work for Coca-Cola doing well in the Christmas battle of the ads. With the iconic Heinz Beanz account also being won from BBH. He has most recently joined WPP to help lead VML across EMEA where he also leads the Coca-Cola TM account on charters such as Christmas and Entertainment. Award highlights include Gold wins at Cannes Lions, Campaign BIG and One Show. He also recently won at the TribecaX Film Festival for the Christmas short films the Santa Stories.