Shouvik Prasanna Mukherjee

Shouvik Prasanna Mukherjee is the Chief Creative Officer, Asia Pacific, and Executive Vice President, Global Creative Innovation at Golin, where he drives data-driven, earned-first creative strategies that deliver positive change for clients across the region. In his dual role, Shouvik architects proprietary solutions and innovative products that accelerate growth for clients, the agency, and the industry. He founded and leads Golin's Creative Intelligence Unit, spearheading the conceptualisation and launch of SPARK - Golin's AI Incubator. He is also a founding member of Interpublic Group's (IPG) Global AI Steering Committee. Shouvik has crafted award-winning campaigns for global brands including Guinness, Heineken, LinkedIn, McDonald's, Nespresso, Panasonic, Porsche, Samsung, Tiger Beer, Uber, Volvo Trucks, and multiple Unilever brands such as Ben & Jerry's, Cornetto, Lux, and Magnum. His creative excellence has been recognized on the world's most prestigious stages. He has served as PR Jury President at SPIKES Asia, sat on Glass and Integrated juries at SPIKES Asia and the PR jury at Cannes Lions. Shouvik was named one of Provoke Media's #Innovator25 in APAC, featured among Reputation Today's 20 Global Indians in Communications, commended as Southeast Asia Creative Leader of the Year at Campaign's Agency of the Year, and honored as PR Champion of the Year (Agency) at Marketing Magazine's PR Awards Asia 2025. As an Executive Sponsor for Golin's Asia Pacific Islanders ERG initiative and a RISE Champion at IPG, Shouvik champions inclusive innovation across the network. Shouvik holds a Master of Arts in English Literature from the University of Calcutta and a Post Graduate Diploma in Mass Communication and Public Relations from GTTI, India. Outside the office, he's a passionate traveler, photographer and cyclist who finds creative inspiration from long walks in the nature parks with his dog, Tara.