Phoebe Chan

Phoebe is both a chameleon and an alien, embodying the fun and her theory on multi-market creative development. She blends local perspectives with outsider curiosity to shape effective communications for some of the world's biggest brands across its most diverse region. Leading creative teams across Hong Kong, Taiwan, and Seoul, she champions the cultural nuances that make each market extraordinary. Working across different agency networks, she oversees everything from creative ideation to production and hyper-local adaptations – ensuring global ideas land with local truth.