Cultural Insights and Strategy Director , Hakuhodo USA
I am a culturally-tuned strategist and creative operations leader with 15+ years of international experience building brands and experiences across art and design, hospitality, tech, and consumer goods industries. A tactical and trusted adviser to founders and leaders, I have led innovation-driven brand initiatives and launched campaigns across the US, Latin America, Europe and Asia, introduced new products and categories, navigated shifts in established and nascent markets for iconic names like House of Suntory, MoMA, Levi's, Virgin, Dolby, Sony, IMAX, NeueHouse and Art Basel as well as disruptors such as Standard Dose, Casper, Pinterest, and more. I am invested in cultivating diverse audiences around authentic brand value and crafting powerful stories that advance culture and celebrate intersectional narratives. Currently leading all things brand and cultural strategy for a selection of Japanese clients with Hakuhodo USA.