The Unstoppable Network

Client: du

In the telco world, brands always make big claims about speed and coverage, but people no longer believe in words; they believe in proof. So we set out to show, not tell.

We launched a 48-hour TikTok livestream relay across the UAE using just one phone, passed from creator to creator in real time. From kayaking and dune bashing to ziplining and exploring cultural landmarks, the network was pushed to its limits. As the livestream picked up, the audience jumped in. They were dropping challenges live, voting on what should happen next and stress-testing the connection with every request. No scripts. No edits. Only raw storydoing. The stream never dropped. There was zero lag and no interruptions. That flawless performance did more than prove our network stands out. It also earned us a Guinness World Record for the Longest Promotional Livestream, turning a bold stunt into undeniable proof.