Pack the Internet

Client: Airalo

Airalo is the world’s biggest eSIM marketplace - and the only thing holding it back is the few people who haven’t tried one yet. We all rely on our phones abroad, but dodgy connections can turn any trip into a nightmare. With an eSIM, you stay connected and skip the holiday horror stories.

Our goal with the “Pack the Internet” was to make an eSim as important to your travel prep as your boarding pass and passport. Each execution dramatises a common travel fear for those travelling to Europe from North America, LATAM or APAC, according to our data: - Navigating public transport or getting on the wrong bus/train - Finding yourself in nightmare accommodation - Being surrounded by European nudists! These cautionary tales warn travellers to prepare properly, and make sure they “Pack the Internet” before they depart.