Client: Cadbury
‘Memory’ marks the seventh year of Cadbury’s Generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The film tells a moving story of a daughter and her father, who reveals a lifelong hidden act of generosity. The father, living with dementia, doesn’t always recognise his daughter, but never forgets his love for her and is a reminder of the hidden sacrifices people make for their loved ones. ‘Memory’ resonates with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst challenging industry conventions by focusing on small, quiet moments over action-packed narratives.
