Kyle F*cking Connor

Client: Yum!

As the official sponsor of the Winnipeg Jets, KFC needed a playoff connection no other brand could own. We found two.

First: Winnipeg’s famous Whiteout playoff tradition. Since 1987, Jets fans have packed the rink dressed head-to-toe in white. Just like our Colonel Sanders. Second: Jets star Kyle Connor, known to fans as “Kyle F*cking Connor”—or “KFC.” Fueled by these unique Jets’ connections, we took over the playoffs and the Whiteout. We reimagined our iconic bucket as the ‘Kyle Fcking Connor Whiteout Bucket,’ swapping the Colonel’s face for Connor’s, and fully rebranded a Winnipeg KFC restaurant as ‘Kyle Fcking Connor.’ At the arena, the Colonel and popular hockey influencers joined the Whiteout, handing out Kyle buckets to fans to sport. We didn’t just sponsor the playoffs, we became part of Jets playoff culture. KFC x KFC wasn’t just clever, it was a perfect cultural fit.