England, meet England

Client: Virgin Media O2

The England women’s rugby team, The Red Roses, are ranked no.1 in the World. They’d already won two Rugby World Cups, 21 Six Nations titles and 27 consecutive games, and in Summer 2025 were favourites to win the World Cup hosted in England. Despite these achievements, 62% of rugby fans couldn’t name a single Red Roses player. As a long-standing partner of England Rugby, O2 wanted to help shine a light on this amazing team during a home World Cup. Our campaign centred around introducing the England team to the nation, with this film serving as a metaphor for their heroic, head-first dive into the tournament. The action mirrors their journey from the locker room into a packed Allianz Stadium, the home of England Rugby, capturing the anticipation, adrenaline and team spirit. It’s an epic arrival - the kind of arrival that the best team on the planet deserves.