Breastmilk Money

Client: Herconomy

Breastmilk Money is the first bank account that offers interest on breastfeeding. Created with Herconomy, Nigeria’s first digital bank for women, it calculates how much mothers save by not buying formula and transfers that amount into a 14.3% interest sub-account. This rate was inspired by Oxford research linking breastfeeding to a 14.3% increase in cognitive development. With exclusive breastfeeding rates at just 29% in Nigeria, far below the global average, and formula costs consuming over 30% of household income, the tool transforms a culturally undervalued maternal act into measurable financial value. It empowers mothers to invest in both their children’s development and their own financial future, turning care into capital.