Deirdre Waldron

As CEO of TBWA\Ireland and Omnicom Advertising Group (OAG) in Ireland, Deirdre has driven significant growth and transformation, expanding the agency's capabilities with new in-house production (Bolt), social/content teams (FEED), and innovation (NEXT). In 2024, she led the successful merger of TBWA and BBDO, creating Ireland's largest creative agency and deepening Omnicom integration. With a background in US tech as a software engineer, Deirdre's data-driven, innovative approach has evolved TBWA\Ireland into a fully integrated, future-ready agency. Over more than a decade, she has overseen award-winning work for major brands across all categories both B2B & B2B. Under her leadership, TBWA\Ireland sets the benchmark for creative effectiveness and innovation, delivering outstanding results for clients locally and globally.