Awarded to the best creative idea for an automotive or transport brand or service. Including but not limited to car manufacturers, taxi companies, public transport and sustainable travel.

Awarded to the best creative idea for a bank or other organization in the financial sector.

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink (including alcoholic beverages), consumer durables, fashion, health and beauty and other FMCG brands.

Awarded to the best creative idea for a healthcare company. Including but not limited to pharmaceuticals, biotechnology, hospital networks and insurance providers.

Awarded to the best creative idea for a charity, not-for-profit organization, NGO or public sector organization.

Awarded to the best creative idea for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food.

Awarded to the best creative idea for a hospitality or holiday travel company. Including but not limited to airlines, tourism boards, travel bureaus, online booking platforms, hotels.

Awarded to the best creative idea for consumer or B2B services. Including but not limited to utilities, telecoms and internet, legal, online platforms, ticketing sites, social media and IT.