Executive Creative Director , McCann Worldgroup
With a robust background spanning over two decades, Alfred has brought his creative expertise to bear on regional and local brands across diverse categories. His work has been acclaimed on a global stage, receiving accolades from renowned international award shows such as the EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST, and the New York Festivals. In McCann Worldgroup, Alfred heads Singapore's first Public Sector Practice, which drives social impact and reshapes citizen behaviours. This pivotal role has significantly secured McCann Singapore the esteemed Agency of the Year honours. Beyond his professional achievements, Alfred is dedicated to nurturing the next generation of creative minds. His active involvement extends to impactful initiatives like The Crowbar Awards and advisory roles in esteemed institutions and universities, showcasing his unwavering commitment to inspiring and shaping the future of creativity.